When Your Marketing Fails, Who’s To Blame? Most marketing plans fail not because the idea is bad but because it was misguided. There are actually five major steps to marketing elective surgery effectively: Define your objective. Do you have enough budget to achieve your objective? Identify your target (age group). Choose the right media to reach your targeted market. Write content that makes your audience want to hear more. Track the data and use the results to make adjustments. If you skip just one of these steps, your marketing will more than likely fail to achieve the results you are seeking. Practices that receive Fast Track’s help enjoy three times more leads per advertising dollar than the industry average. To get help for your practice, call today at 303-731-2634 and ask for Brandi Musgrave or email her at brandi@fast-trackmarketing.com