In the spring of 2019, our long time client Atlantis Eyecare with practices all over out of southern california decided to re brand and join there other eyecare practices under the same umbrella. Now known as Azul Vision, they specialize in high end state of the art refractive surgery procedures. Such as, LASIK, PRK, EVO ICL, CLE. They have a full state of the art laser suite where they conduct thousands of successful refractive surgeries a year.
The new site had to engage and encourage users, with clear call to actions and simple user journeys, for them to take the next step in and schedule consultations for various procedures. One of the design challenges for the platform, was to create something that stood out from their previous brand, but also stayed within their brand guidelines. One of the first things we did was to reverse their main site’s colour scheme, with light text on darker backgrounds to give it a fresh distinctive feel. We then created visual appealing and intuitive custom landing pages that are hosted within the wordpress platform in order to make future edits easy & conversion rates rise.
Fast Track Marketing