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Strategic Planning for 2023: Setting Your Practice Up for Success

With the month of October now behind us, it’s time to start planning for your practice’s success in 2023. Marketing should be at the top of your strategic planning list, but there are many different directions your practice can go, depending on your goals.

Step 1: Define Your Goals

“Increase revenue” is the goal of most practices, but it’s better to be more specific about how you want to boost your income. That way, you can stay focused and motivated as well as measure your progress. Here are some ideas of goals your practice might want to achieve in 2023:

  • Increase your lead numbers
  • Perform more surgeries
  • Add new doctors
  • Help a doctor from your practice retire
  • Update your technologies
  • Add new procedures
  • Open new locations
  • Get acquired by a private equity firm

Step 2: Allocate Marketing Dollars

Think of marketing as an investment in your practice. Competition is fierce, so you need to take steps to ensure your practice is doing more than others in your community to: 

  • Be easily found online
  • Maintain a good online reputation
  • Nurture patient relationships
  • Continually educate prospective patients
  • Stay visible in your community
  • Grow referring doctor relationships

It’s necessary to utilize more than just online or traditional advertising to grow your practice. Determine how much of your budget can be allocated to marketing for a variety of strategies such as:

  • Website search engine optimization (SEO) tactics
  • Online review generation
  • Targeted email marketing
  • Monthly electronic newsletters

Step 3: Get Help to Strategize

If your business is well-seasoned in the art of marketing your practice, kudos! However, if you have struggled with marketing in the past (“Marketing has been a waste of money for my practice!”), it’s possible that your tactics, messaging or mediums weren’t the right ones to meet your goals. At Fast Track Marketing, we have helped over 100 medical practices increase leads, convert leads into surgeries and increase their revenue since we opened our doors in 2004. We understand the buying cycle for elective surgery patients. We know the benchmarks that your practice should be meeting or exceeding every month. Most importantly, we know how to identify flaws in your current marketing methods and recommend new, innovative ways to succeed.

We invite you to schedule a strategic planning consultation with Brandi Musgrave, our Director of Business Development. Don’t wait until January to start thinking about your practice’s future in 2023. Contact us today to start the conversation!

Brandi Musgrave

Director of Business Development

22 Years of Ophthalmology Marketing & Consulting Experience