Real World Results
We don’t do fluff. Just smart marketing that gets real outcomes for teams like yours.
+275% more leads in 60 days
43% YoY LASIK lead growth — same budget
$260 average CPL for cosmetic surgery
12,447 leads for ENT + facial plastics
91% CPL improvement with XMO
Proven Results for Eye Care Marketing & Beyond
Case Study #1
Market-Appropriate Search Budget
Case Study #2
Smart Spending, Stronger Returns
Case Study #3
Rebrand, Expansion & Full Schedules
Case Study #4
ENT Practice Marketing Case Study
Case Study #5
Low Cost Cosmetic Surgery Leads
LASIK Growth in a Down Market:
XMO Campaign Success
The Challenge
As LASIK interest trends downward nationally, many practices are experiencing a decline in lead volume and rising acquisition costs. One LASIK-focused provider partnered with Fast Track Marketing to buck the trend and drive consistent year-over-year growth without increasing their ad budget.
The Strategy
Using Fast Track’s XMO system—integrating paid search, social media, and conversion-optimized landing paths—the campaign focused on lead generation through self-tests, promotional messaging, and trust-building creative centered on surgeon expertise.
Key Wins
- Lead growth was achieved without increasing budget, proving the campaign’s efficiency and strategic targeting.
- Over 50% of total leads in 2025 were driven by Fast Track’s XMO campaigns.
- Landing page actions like LASIK self-tests and promo opt-ins played a critical role in qualifying leads.
- Mobile-first delivery drove over 90% of traffic, and messaging was optimized for users aged 45–54—LASIK’s most engaged demo.
Why It Matters
At a time when many LASIK practices are reporting stagnant or declining demand, this campaign delivered a 43% increase in total leads year-over-year—a testament to the precision and adaptability of Fast Track’s XMO strategy.
Smart Spending, Stronger Returns:
with Market-Aligned Budget
The Challenge
A multi-location eye care provider wanted to attract more new patients but was hesitant to invest at the level recommended for their market size. For months, they under-invested in paid search, which limited visibility and lead volume. When they decided to fully commit to a market-appropriate search budget, the results validated the strategy.
The Strategy
Fast Track Marketing activated a full-scale XMO campaign with optimized search coverage across cataract surgery, glaucoma, dry eye, and general ophthalmology services. The budget was scaled to match the practice’s geographic reach and patient volume goals, unlocking broader keyword coverage, consistent visibility, and stronger engagement.
Key Wins
- Increased visibility: Impressions grew nearly 5x, ensuring the practice appeared in searches across all core services.
- Higher call volume: Weekly phone calls jumped from ~13 to 47, with strong connection and average call durations around 5 minutes.
- Lower cost per lead: Even with a larger budget, efficiency improved—proof that smart spend drives better ROI.
- Keyword impact: Top-performing keywords like “ophthalmologist Phoenix” and “cataract surgery Buckeye” drove thousands of high-intent clicks.
Why It Matters
When it comes to paid search, spending too little can be just as costly as overspending. This practice’s success proves that matching your budget to your market is essential—especially when aiming to keep multiple locations busy with new patients.
Rebrand, Expansion & Full Schedules:
How Strategic Marketing Powered Growth
The Challenge
Following the acquisition of a legacy eye care group, a full-scope ophthalmology practice was undergoing a major rebrand and expansion. With new doctors joining the team and additional locations opening, leadership had one clear objective: stay visible, stay trusted, and keep provider schedules full.
But rebrands come with a risk — confusion in the market, lost referrals, and decreased search relevance. They needed a solution that would build credibility fast and reach patients searching for services like cataract surgery, glaucoma care, and oculoplastics.
The Strategy
Fast Track Marketing launched a comprehensive XMO campaign to support the rebrand rollout and multi-location growth. The campaign targeted high-intent local searchers with service-based keywords, while social ads introduced the “new” brand with clear messaging: same trusted doctors, expanded care, new name.
Key Wins
- Search ads featured targeted phrases like “ophthalmologist near me”, “glaucoma specialist”, and “cataract surgeon Pueblo”, driving nearly 50% of all clicks from just 10 high-converting keywords.
- Social campaigns reached over 67,000 people with a focus on family eye care, senior solutions, and patient financing — generating 3,824 additional clicks and strong engagement.
- The campaign maintained a mobile-first approach, with more than 90% of clicks coming from mobile users.
Why It Matters
This wasn’t just about ads — it was about positioning the practice as the go-to provider in the region during a pivotal time. By investing in a strategy aligned with their growth goals, the practice avoided the “slow season” that often follows a rebrand and instead created momentum across all locations. Rebrands only succeed when patients can still find you. With the right digital strategy, this practice didn’t just preserve its presence — it expanded it. The campaign delivered consistent new patient flow, strong ROI, and long-term positioning for a growing network of doctors and services.
ENT Practice Marketing Case Study:
From Local Leader to High-Performance Pipeline
The Challenge
An ENT, facial plastics, and allergy group partnered with us to build a stronger digital pipeline and increase awareness of their wide range of services—including balloon sinuplasty, allergy treatment, and sleep apnea solutions. Their goals were to improve lead quality, dominate their local search market, and stay top of mind through paid and organic visibility.
The Strategy
With a modest monthly spend (~$3,400), Fast Track Marketing deployed a performance-optimized XMO campaign leveraging AI-powered targeting via LOCALiQ technology.
Key Wins
- 529 leads in June alone—93% from phone calls, demonstrating strong action-oriented creative.
- Average of 98 calls per week with a healthy conversion length of 6+ minutes.
- Search campaigns had a CTR over 7% in some cases, far above medical benchmarks.
- Branded content campaigns (like “How a Tiny Balloon Can Treat Chronic Sinusitis”) drove over 2,000 engaged readers and nearly 90,000 Facebook impressions.
Why It Matters
This ENT practice proved that with a clear service focus and precision digital strategy, even moderate ad budgets can yield significant lead volume and conversion power. The use of branded content, performance search, and AI-driven optimization made all the difference. Thinking of boosting leads in a competitive medical field? Let Fast Track Marketing help you turn interest into appointments—efficiently.
Premium Cosmetic Surgery Leads at a
Lower-Than-Average Cost — No Discounts Needed
The Challenge
This high-end cosmetic surgery practice wanted to increase consult bookings for breast augmentation, mommy makeovers, and facial procedures—without offering discounts or running time-sensitive promotions. The goal: reach serious, financially qualified patients and make the booking process seamless.
The Strategy
Fast Track Marketing launched a 60-day XMO campaign focused on lead qualification and conversion tools, including a custom Self-Evaluation Form and an SMS chatbot that followed up with leads in real time.
Key Wins
- CPL of $260, placing the campaign at the low end of the national average—despite zero discounting
- Qualified, ready-to-book patients thanks to the Self Evaluation funnel and SMS bot follow-up
- Online bookings more than doubled by Month 2, showing funnel maturity and message alignment
- High-intent search terms like “mommy makeover surgeon,” “facelift cost,” and “breast augmentation consult” drove most conversions
- Strong CTR and low CPC across top-performing campaigns reflect smart keyword and creative choices
Why It Matters
Even in a high-cost, competitive market, premium cosmetic practices can outperform national averages with a smart, lead-ready strategy. This campaign proves that investing in qualification tools—not just impressions—drives real ROI. Want leads that don’t ask about discounts—but ask how to book? Let’s build your funnel.
What Our Clients Are Saying
A huge thank you to Jonna and her incredible team!
“Over the past two years, they’ve been instrumental in helping us build a strong and consistent brand identity. From day one, they fully integrated themselves as true partners—taking the time to learn our business inside and out to deliver accurate, engaging, and on-brand content.”
— Michael R.
Fresh, current marketing ideas. Quick to respond to requests from the practice. Great team!
— Lesley A.
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