A World Tour of Modern Patient Marketing
Every month brings a new channel, a new AI tool, and a new pitch for why it changes everything. It is hard to know which ones deserve your time and budget, and which ones can safely wait.
This session is built around three questions that every marketing decision eventually comes back to. Can a patient find you? Once they find you, do they trust you? Once they trust you, is it easy to reach you?
A free live session with Elaine Honold, MBA, COO
Thursday, October 29 · 12pm MT / 2pm ET · Live on Zoom
Elaine built this session for AAO 2026 in New Orleans, and she is bringing it online for this webinar. It is set up as a world tour of eight stops, each one covering a piece of modern patient marketing, and it ends with where to focus next.
What we will cover
- Can a patient find you? Where patients look before they choose a practice today, and which of those places are worth your effort.
- Once they find you, do they trust you? What a patient sees between finding your name and deciding to call, and the details that decide which way it goes.
- Once they trust you, is it easy to reach you? The last step, where interest either turns into an appointment or goes somewhere else.
- Where to focus next. How to decide what deserves your time and budget over the next few months, and what can wait.
Who this is for
Owners, administrators and marketing leads at ophthalmology practices, surgery centers and other elective healthcare practices. If you are the person who makes the marketing decisions, whatever your title, this was built for you. No marketing background needed.
Every registrant gets the resource list
Every guide, tool and study Elaine references during the session, collected in one place, so you are not scrambling to write down links while she talks. It is yours to keep whether or not you make it live.
Save your spot on the tour.
Register below. Your join link arrives by email as soon as you are on the list.
Can’t make it live? Register anyway and we will send you the recording.