Elaine Honold, MBA, COO of Fast Track Marketing, takes you on a world tour of modern patient marketing for ophthalmology practices. It’s a shortened version of the course she taught at AAO 2026 in New Orleans. Eight stops cover what has changed in how patients find a practice, how they choose one, what earns their trust, what ads can and can’t do, and where to put your next marketing dollar. It ends with a self audit you can run on your own practice next week.
It’s built around three questions: Can a patient find you? Once they find you, do they trust you? Once they trust you, is it easy to reach you?
The self audit from the last stop is a great place to start. If you’d rather have us do it for you, that’s what a Digital Visibility Assessment (DVA) is.
It’s free, and it’s built from what patients see when they search: where you rank for the procedures you offer and which competitors show up ahead of you, where you appear on Google Maps across your area, whether Google’s AI answers mention you, and how fast your website loads compared to three nearby practices. Jonna Kieler, our CEO, walks you through it and leaves you with a 30 to 90 day plan for where to start.
Book My Free Assessment