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Traditional SEO gets you into a list of links. AI SEO gets your practice named inside the answer, when a patient asks ChatGPT or Google’s AI which surgeon they should see. Same patient, same question, no list of links to scroll through.
47% of patients now use AI to research providers, up from 31% in 2025, and 27% trust it more than a standard Google search for finding a qualified provider. Elaine walks through what actually decides whether your practice gets named, and how to tell whether any of it is working.
Recorded live on Thursday, September 24, 2026. Presented by Elaine Honold, COO.
Get the AI Readiness Checklist
Fourteen checks in three parts: how AI tools read your website, what your Google Business Profile is telling them, and the location and service pages where the gaps usually sit. It is the same checklist we run for our own clients, and it is yours to keep whether or not we ever work together.
What the session covers
- What AI SEO actually is, and the acronyms. SEO, AEO, GEO, LLM and zero-click search, defined once and plainly. Roughly 68% of US Google searches now end without a click.
- Why there is no AI SEO without SEO. Answer engines read the same pages Google crawls. It is the same three pillars, technical, content and authority, held to a stricter standard. Anyone telling you it is a whole new discipline is selling you something.
- Why rank position is the wrong thing to chase. A study of 2,961 prompt runs across three AI tools found under a one in a hundred chance that the same prompt returns the same list of practices twice. Elaine covers what to track instead.
- Why this is really a trust problem. The strict healthcare version of E-E-A-T, why reviews are doing more work than they used to, and why one old suite number on a directory you forgot about is enough to make an engine name somebody else.
- How to show up. The foundations, the newer work like schema and off-site mentions, the content that earns a citation, and the 40 to 60 word rule that decides whether a paragraph can be quoted at all.
- How to know it is working. A do, watch and ignore list, plus the free tools to track it with and the one change to your intake form worth making this week.
Who this is for
Owners, administrators and marketing leads at ophthalmology practices, surgery centers and other elective healthcare practices. You do not need to already know what AEO or GEO stand for. Elaine defines them once, early, and then gets on with the useful part.
Want to see where you actually stand?
Running the checks yourself tells you what one search looks like on one day. A Digital Visibility Assessment shows you how your practice appears beside your top three competitors across search, local and AI tools, and you leave with a short list in the order we would fix it. Twenty minutes with Jonna, free, and no pitch deck.