Your patients are asking AI about your practice. Do you know what it says?
Nearly half of patients now use AI to research a provider before they book, and the heaviest users are the 45 to 60 year olds deciding on cataract surgery, presbyopia correction, and dry eye care. Two thirds of them have already run into wrong information about a practice. A wrong phone number, outdated hours, a location that closed, repeated confidently to someone who will never think to check.
You cannot edit what AI says about you. You can change what it reads.
A free live session with Elaine Honold, COO
Thursday, September 24 · 12pm MT / 2pm ET · Live on Zoom
An hour on what AI tools are telling patients about practices like yours, what decides whether you are named at all, and the five things to do about it on Monday morning. The last ten minutes are yours for questions.
What we will cover
- What AI is actually saying about practices right now. A live look across ChatGPT, Google’s AI Overviews and AI Mode, and where those tools get their information.
- Why your rank is the wrong thing to watch, and the number worth tracking instead.
- The difference between being findable and being quotable. Ranking first sends you a visitor. Being named in the answer sends you a recommendation. They are not won the same way.
- Which of your pages get cited, and which get skipped.
- Five things to do Monday morning. Every one of them free, and none of them requiring a new vendor.
Who this is for
Owners, administrators and marketing leads at ophthalmology practices, surgery centers and other elective healthcare practices. You do not need to already know what AEO or GEO stand for. We define them once, early, and then get on with the useful part.
Every attendee gets the AI Readiness Checklist
Fourteen checks in three parts: how AI tools read your website, what your Google Business Profile is telling them, and the location and service pages where the gaps usually sit. It is the same checklist we run for our own clients, and it is yours to keep whether or not we ever work together.
You cannot fix an answer you have never read.
Register below. Your join link arrives by email as soon as you are on the list.
Can’t make it live? Register anyway and we will send you the recording.