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Fisher-Swale-Nicholson Eye Institute // Bourbonnais, IL

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Case Study

In the spring of 2019, our long time client Skyline Vision Clinic based out of Colorado Springs, CO decided to re brand their LASIK division. Now known as Skyline LASIK, they specialize in high end state of the art refractive surgery procedures. Such as, LASIK, PRK, EVO ICL, CLE. They have a full state of the art laser suite where they conduct thousands of successful refractive surgeries a year.

The new site had to engage and encourage users, with clear call to actions and simple user journeys, for them to take the next step in and schedule consultations for various procedures. One of the design challenges for the platform, was to create something that stood out from their previous brand, but also stayed within their brand guidelines. One of the first things we did was to reverse their main site’s colour scheme, with light text on darker backgrounds to give it a fresh distinctive feel. We then created visual appealing and intuitive custom landing pages that are hosted within the wordpress platform in order to make future edits easy & conversion rates rise.

INDUSTRY

Medical

LOCATION

Bourbonnais, IL

INVOLVEMENT

Web Design

Web Development

WordPress

Educational Materials

VISIT

fisherswale.com

LET’S GET STARTED

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Results.

8000+ unique visitors a month

3k clicks per month

90%+ Conversion Rate

Fast Track Marketing is a wonderful company with amazing people. We’ve been working with them for ten plus years now and we are still impressed. The people are professional & caring & they take pride in their work. Their pride and experience show in their work! I’d recommend them to anyone.

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Educational Materials

Folder // Brochures // Business Cards

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LET’S GET STARTED