Room 207 · New Orleans
Course 259 at AAO 2026
Every month brings a new channel, a new AI tool, and a new pitch for why it changes everything. It is hard to know which ones deserve your time and budget, and which ones can safely wait.
Elaine Honold, MBA, COO of Fast Track Marketing, built this session around three questions that every marketing decision eventually comes back to. Can a patient find you? Once they find you, do they trust you? Once they trust you, is it easy to reach you?
The session is built as a world tour of modern patient marketing, with eight stops along the way. Each stop covers one piece of the path a patient takes to your practice today: what has changed in how people look for care, how they choose one practice over another, what earns their trust, and where marketing dollars help and where they do not. The tour ends back home, with a plan for where to focus next. Elaine is your tour guide, teaching it as her alter ego, DC Dad: a tourist in socks, sandals and a fanny pack. Yes, that is her in the photo.
Course 259 · Marketing Your Practice: What Works, What Doesn't and Where to Focus Next
Senior Instructor · Elaine Honold, MBA
When · Saturday, October 10, 2026, 3:45 to 5:00 PM
Where · Room 207, Ernest N. Morial Convention Center, New Orleans
Topic · Practice Management, Marketing and Patient Engagement
Who it is for
Owners, administrators and marketing leads at ophthalmology practices. If you are the person who makes the marketing decisions, whatever your title, this was built for you. No marketing background needed.
RSVP for Course 259
Nothing is required to attend Course 259, but we'd love to know who will be in the room.
Prefer your calendar? Add Course 259 to Google Calendar.
Not going to be in New Orleans?
Elaine is teaching a version of the talk online as our October webinar. Thursday, October 29, 12pm MT / 2pm ET, live on Zoom. Every registrant gets the resource list of guides, tools and studies she references, whether or not they make it live.