What are Advantages to Email Marketing?

It’s undeniable that email has become enmeshed in everyday life. Whether it’s checked first thing in the morning, on a lunch break, or standing in line at the store, whether it’s read on a computer, phone, or even smartwatch, email is a constant source of communication. Harnessing this powerful audience is an excellent way to market your company. What are the advantages to email marketing?

• Lead Generation: Creative content and well-designed graphics are an excellent way to generate leads. Fast Track Marketing’s email marketing system tracks open rate and click-through rate, so you can tailor content to what works for your business, in turn driving new leads.

• High Return on Investment: Every dollar of your marketing budget counts when working to generate business. Email marketing has a high ROI, with some estimates at over a 4000% return.

• Reach Your Target Audience Instantly: Consumers check their email daily. With the right subject line and call to action, your database of customers will get relevant business information in a timely manner. Emails that are mobile friendly put your business at the forefront of your customer’s mind, no matter when or where they’re checking their email. No waiting for a customer to set foot in your business or reach out to you; instead you come to them instantly.

• Client Education: Email is a chance to educate customers on your services and address any questions they may have about your business offerings. Clients want to feel educated and “in the know,” so email marketing is a great tool to utilize between visits to keep customers in the loop.

• Create Strong Relationships: Permission-based emails ensure that your customers are receiving the information they want. With timely communication that is consistent and informative, strong relationships are formed. A referral system can generate new and lasting relationships.

• Straightforward Set Up: Fast Track Marketing makes your email marketing system easy to set up so you can start reaching your target audience quickly. There is minimal time and attention needed to keep up with the system, so you can let the email do the marketing work for you.

If you’re ready to take your marketing to the next level, email marketing may be the tool for you. Fast Track Marketing’s email lead generation and targeted email program work with your parameters to create successful marketing through email. Ready to see what we have to offer? Call (303) 447-9192 to schedule a meeting today.