September 2018 Webinar Series: Market Your Practice On Social Media
Week 1: Building Practice Awareness and Engagement Through Social Media
Learn how to effectively implement and manage an internal practice social media posting plan to engage to increase your practice awareness and engage your patients. We will also be providing free resources for image and video framing to implement in your social media posts.
Week 2: Expanding Your Social Audience with Facebook and Instagram Advertising
Learn different ad targeting capabilities to optimize your returns on Facebook and Instagram advertising using look alike and custom generated audiences. We will be reviewing the difference between sponsored posts and ad campaigns and which is more effective. (with Facebook Partner, Lacey Brown)
Week 3: Interactive Review and Assessment of Social Media Ad Types
August 2018 Webinar Series: Ramp Up Your Online Reputation
Week 1: Reputation Management Analyze Optimize Your Web Presence
This webinar allows you to take an in-depth look at your practice’s online reputation. Hands-on, interactive exercises will allow you to pinpoint exactly how outsiders may be viewing your practice. You may be surprised at what you learn! You’ll also learn tips and tools to manage your online local business listings (LBLs).
Week 2: Reputation Management Patient Experience Audit
This webinar will help you direct your focus inward, auditing your patient experience at each step of their interactions with your practice. You may uncover areas of service that can be improved. Even seemingly simple actions can make a huge difference. You’ll learn specific methods to maximize your patient experience and lead to a boost in positive online reviews.
Week 3: Profiling Patients to generate reviews