September 2018 Webinar Series: Market Your Practice On Social Media

Week 1: Building Practice Awareness and Engagement Through Social Media

Learn how to effectively implement and manage an internal practice social media posting plan to engage to increase your practice awareness and engage your patients. We will also be providing free resources for image and video framing to implement in your social media posts.

Week 2: Expanding Your Social Audience with Facebook and Instagram Advertising

Learn different ad targeting capabilities to optimize your returns on Facebook and Instagram advertising using look alike and custom generated audiences. We will be reviewing the difference between sponsored posts and ad campaigns and which is more effective. (with Facebook Partner, Lacey Brown)

Week 3: Interactive Review and Assessment of Social Media Ad Types

Learn advertising and social post creation guidelines and tips. Webinar will include live assessments of actual Facebook ads with performance metrics. What types of social media ads generate the most engagement? We will be reviewing Video, Canvas, Carousel and Image ads to determine which ads perform best for ophthalmic practices. Included in this session is a live review of each ad type as well as performance metrics comparing the different ad types. (with Facebook Partner, Lacey Brown)
Register Below:

August 2018 Webinar Series: Ramp Up Your Online Reputation


Week 1: Reputation Management Analyze Optimize Your Web Presence

This webinar allows you to take an in-depth look at your practice’s online reputation. Hands-on, interactive exercises will allow you to pinpoint exactly how outsiders may be viewing your practice. You may be surprised at what you learn! You’ll also learn tips and tools to manage your online local business listings (LBLs).

Week 2: Reputation Management Patient Experience Audit

This webinar will help you direct your focus inward, auditing your patient experience at each step of their interactions with your practice. You may uncover areas of service that can be improved. Even seemingly simple actions can make a huge difference. You’ll learn specific methods to maximize your patient experience and lead to a boost in positive online reviews.

Week 3: Profiling Patients to generate reviews

This webinar will give your team the knowledge to know which patients to ask for reviews…and the confidence to do so without appearing pushy or aggressive. These tips will help boost your online reviews and ultimately your revenue. You’ll also learn which review platforms will have the most impact online for your practice.