Radio advertising can be extremely effective in producing leads for elective surgery practices. The trick is to develop ads that differentiate you from your competition….especially since so many practices promote similar services and offers.
Fast Track has a team of creative and experienced copywriters who can write innovative radio spots for your practice. In fact, we run literally hundreds of spots for our clients every year.
Once you have decided to pursue radio marketing, you need to decide where and how often you want your ad placed. Negotiating the media placement of your ad can be daunting. Fetching reasonable rates while getting optimal times for your spots can be more difficult than you might imagine. Fast Track’s experience in dealing with media outlets gives us an advantage in knowing how best to negotiate with them. Our research will pinpoint your target market’s listening habits so your ads are placed where, when and how often they should be in order to produce the best results for your practice.
Don’t leave your radio advertising in the hands of radio stations. Let Fast Track develop ads that have your practice’s strength in mind.
Internet Radio Advertising
Internet radio stations like Pandora are becoming increasingly popular and can be highly effective in producing qualified leads. Fast Track has a strong relationship with Pandora so we can negotiate lower rates for our clients.
Most internet radio is free for the listeners. You simply log on to the station, choose songs or genres you like and the site will feed you similar songs. The sites allow you to weed out the songs you don’t like so you end up with a unique radio station that only plays the music you enjoy. You can “design” dozens of stations to fit your moods. The best thing about internet radio is that you can listen to it on your desktop PC, smart phone, tablet, car – wherever.
Advertising on internet radio allows you to hyper-target listeners based on age, gender, lifestyles, hobbies, location – literally hundreds of audience segments. Your short 30-second message temporarily interrupts the music with an audio and static banner image to connect with highly-engaged listeners.
This is not the one-size-fits-all radio advertising of the past! Contact us to learn more.
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