Most patient databases do not have an abundance of email addresses which makes snail mail an attractive way to reach your existing patient population. Sorting your patient database into age groups for LASIK and IOL or into procedure inquiries for cosmetic surgery can give you an effective way to market to your existing patient base. The most cost-effective approach is to send oversized, graphically pleasing postcards that hit the hot buttons for each group and encourages them to learn more by visiting your website. Fast Track can install “landing pages” on your website that will enable your patients to provide their email address so you can send them appointment reminders and informative emails about elective procedures through Fast Track’s EMASS system . Fast Track has produced thousands of refractive postcards and has a complete inventory of hot button messages and graphics for LASIK, IOL and cosmetic surgery marketing, available for your practice.