Brochures that contain a low-risk offer are particularly effective in OD offices. The brochure will provide factual and objective answers to common elective surgery questions:
- What happens during the procedure?
- What can the procedure correct?
- How can it change my appearance?
The brochure will also position your doctor(s) as the most credible in the region. Then the brochure will have a tear-off postcard to be separated, filled out, and sent in for more information from your practice. This will help you capture lead information and use it for follow-up with emails and phone calls.