Webinar 1: Building Practice Awareness and Engagement Through Social Media

Learn how to effectively implement and manage an internal practice social media posting plan to engage to increase your practice awareness and engage your patients. We will also be providing free resources for image and video framing to implement in your social media posts.

Webinar 2:  Expanding Your Social Audience with Facebook and Instagram Advertising

Learn different ad targeting capabilities to optimize your returns on Facebook and Instagram advertising using look alike and custom generated audiences. We will be reviewing the difference between sponsored posts and ad campaigns and which is more effective. (with Facebook Partner, Lacey Brown)

Webinar 3: Interactive Review and Assessment of Social Media Ad Types

Learn advertising and social post creation guidelines and tips. Webinar will include live assessments of actual Facebook ads with performance metrics. What types of social media ads generate the most engagement? We will be reviewing Video, Canvas, Carousel and Image ads to determine which ads perform best for ophthalmic practices. Included in this session is a live review of each ad type as well as performance metrics comparing the different ad types. (with Facebook Partner, Lacey Brown)