Measuring Your Marketing Effectiveness featured image

Measuring Your Marketing Effectiveness

Landing pages can tell you how well (or not) your marketing is doing. Are you spending a lot of money on advertising and marketing, with…

jon

May 8, 2017

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Make Sure Your Website is The Top Result

Search Engine Optimization (SEO) is key to attracting new patients to your website. SEO is utilized to improve a website’s visibility on search engines like…

jon

May 1, 2017

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Creating Action from Your Website Visitors featured image

Creating Action from Your Website Visitors

Potential patients come to your website, looking for education about your services. Powerful content provides them with exactly what want.  But don’t stop there! Give…

jon

April 24, 2017

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First Impressions

Your first impression to your patients and prospective patients is your website. Most of you would have thought it was how people answered the phones…

jon

April 17, 2017

The Importance of an Internal Referring Doctor Relationship Champion featured image

The Importance of an Internal Referring Doctor Relationship Champion

A referral network from other doctors can be a great source of new patients for any of your services, especially the elective ones. However, you’re…

jon

April 14, 2017

Do Your Messages Resonate? Three Ways to Communicate More Meaningfully. featured image

Do Your Messages Resonate? Three Ways to Communicate More Meaningfully.

Guest post written by Brigitte Granger, Product Manager at Rendia. When you’re speaking to patients, do you ever feel like you’re talking…

jon

April 10, 2017

48% of Website Visitors Should Be Taking Some Action On Your Website…Are They? featured image

48% of Website Visitors Should Be Taking Some Action On Your Website…Are They?

Research concludes that over 2/3 of people research online before they buy.  This includes those interested in elective procedures. Take these 3 specific actions to…

jon

April 4, 2017

When Your Marketing Fails, Who’s To Blame? featured image

When Your Marketing Fails, Who’s To Blame?

Most marketing plans fail not because the idea is bad but because it was misguided. There are actually five major steps to marketing elective surgery…

jon

March 28, 2017

Wanting More Patients?  You May Be Sitting On Them! featured image

Wanting More Patients? You May Be Sitting On Them!

While there are undoubtedly tens of thousands of potential patients beyond your front door, some of your hottest prospects are already sitting right there in…

jon

March 21, 2017

Help Your Prospects Build Trust featured image

Help Your Prospects Build Trust

Generating a lead or an inquiry may be the result of considerable thought, effort and expense.  However, it is only the FIRST STEP as far…

jon

March 14, 2017