You Need to Know How—or if—People are Talkin’ ‘Bout You Online featured image

You Need to Know How—or if—People are Talkin’ ‘Bout You Online

Back in the ’90s, country music artist Bonnie Raitt didn’t know how right she was when she sang: People are talkin’, talkin’ ’bout people……

jon

July 24, 2017

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Convert More of Your Website “Window Shoppers” Into Patients featured image

Convert More of Your Website “Window Shoppers” Into Patients

If every one of your website visitors converted into a patient, you’d never be able to leave the office. We admit it’s unrealistic to expect…

jon

July 17, 2017

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How to Reach Your Prospects featured image

How to Reach Your Prospects

Investigators NEED Education!  Provide them with what they want and they will choose you when they are ready. What do you know about your prospective…

jon

July 10, 2017

The Key to More Surgeries featured image

The Key to More Surgeries

What makes a prospect take action? There are millions of elective surgery prospects in the United States, but how do you take those in your…

jon

July 3, 2017

Turning Lost Patients Into Leads featured image

Turning Lost Patients Into Leads

What is a lead worth? According to Johnson & Johnson Vision (previously AMO) studies, the average practice spends $250-$350 per lead. I think it is important…

jon

June 26, 2017

Use Tracking Measures to Find Out If Your Marketing Is Working featured image

Use Tracking Measures to Find Out If Your Marketing Is Working

There are a few simple measures to take to measure the effectiveness of your marketing campaigns. Whether you are a small or large practice, the…

jon

June 19, 2017

Quiz: How Many Messages Do You See Daily? featured image

Quiz: How Many Messages Do You See Daily?

Answer: 5,000! The average person sees an astounding 5,000 marketing messages each and every day. It’s not humanly possible to read – or even to…

jon

June 12, 2017

Want More Patients? Feed Your Patient Pipeline with External Referral Sources featured image

Want More Patients? Feed Your Patient Pipeline with External Referral Sources

Whether you are sponsoring a local marathon, crafting a vast network of referring primary care physicians or teaming up with a local business, there are…

jon

May 30, 2017

2 Main Reasons Why Prospects Don’t Become Patients: Fear and Money featured image

2 Main Reasons Why Prospects Don’t Become Patients: Fear and Money

Having a necessary medical surgery is scary enough (not to mention expensive). Why would someone elect to have a surgery? As a medical professional, you…

jon

May 15, 2017