You Need to Know How—or if—People are Talkin’ ‘Bout You Online
Back in the ’90s, country music artist Bonnie Raitt didn’t know how right she was when she sang: People are talkin’, talkin’ ’bout people……
July 24, 2017
Read PostConvert More of Your Website “Window Shoppers” Into Patients
If every one of your website visitors converted into a patient, you’d never be able to leave the office. We admit it’s unrealistic to expect…
July 17, 2017
Read PostHow to Reach Your Prospects
Investigators NEED Education! Provide them with what they want and they will choose you when they are ready. What do you know about your prospective…
July 10, 2017
The Key to More Surgeries
What makes a prospect take action? There are millions of elective surgery prospects in the United States, but how do you take those in your…
July 3, 2017
Turning Lost Patients Into Leads
What is a lead worth? According to Johnson & Johnson Vision (previously AMO) studies, the average practice spends $250-$350 per lead. I think it is important…
June 26, 2017
Use Tracking Measures to Find Out If Your Marketing Is Working
There are a few simple measures to take to measure the effectiveness of your marketing campaigns. Whether you are a small or large practice, the…
June 19, 2017
Quiz: How Many Messages Do You See Daily?
Answer: 5,000! The average person sees an astounding 5,000 marketing messages each and every day. It’s not humanly possible to read – or even to…
June 12, 2017
Want More Patients? Feed Your Patient Pipeline with External Referral Sources
Whether you are sponsoring a local marathon, crafting a vast network of referring primary care physicians or teaming up with a local business, there are…
May 30, 2017
2 Main Reasons Why Prospects Don’t Become Patients: Fear and Money
Having a necessary medical surgery is scary enough (not to mention expensive). Why would someone elect to have a surgery? As a medical professional, you…
May 15, 2017