3 Steps to Increase Conversions/Profit Into A Practice featured image

3 Steps to Increase Conversions/Profit Into A Practice

An elective surgery practice’s counselor is the key component to taking advantage of advertising dollars spent. It does not matter how many leads are generated,…

jon

October 2, 2017

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Statistical Tracking of Marketing Efforts featured image

Statistical Tracking of Marketing Efforts

Whether you are a small or large practice, the importance of tracking your marketing efforts is huge and essential to running a successful practice. Many…

jon

September 25, 2017

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Media In This Day and Age: What’s the Deal? featured image

Media In This Day and Age: What’s the Deal?

Any elective surgery practice can easily spend thousands upon thousands of dollars in media advertising. The cost of TV continues to grow,…

jon

September 18, 2017

Why Is September A Good Time To Start Thinking About Flex Plans? featured image

Why Is September A Good Time To Start Thinking About Flex Plans?

As we come out of the dog days of summer, it is difficult to think about anything other than the need for immediate surgeries.  This is…

jon

September 11, 2017

Evaluating your website for success featured image

Evaluating your website for success

Your website is often your first impression to prospective patients and their friends and family members.   In the 1980s, and even the 1990s, if…

jon

September 4, 2017

Want More Patients?  Audit Your Practice. featured image

Want More Patients? Audit Your Practice.

As an elective surgery provider, you are faced with the challenge of differentiating your practice from the dozens of seemingly similar practices in your area.

jon

August 28, 2017

Are Your Patient Leads Going Up or Down? featured image

Are Your Patient Leads Going Up or Down?

Marketing your practice should be easy, right? Just run a couple of advertisements in your local newspaper, online, on your local radio or on a…

jon

August 21, 2017

All Ads Are Not Created Equal featured image

All Ads Are Not Created Equal

You don’t need celebrity endorsements to create effective elective surgery ads. “I have always believed that writing advertisements is the second most profitable form of…

jon

August 14, 2017

Why Sales Training is Important For Your Practice featured image

Why Sales Training is Important For Your Practice

If your elective procedure surgery schedule leaves you lots of time to check your Facebook account and catch up on your medical journal reading, your…

jon

August 7, 2017

Why marketing doesn’t always work featured image

Why marketing doesn’t always work

We often hear elective surgery practices say that they’ve tried marketing in the past, but it doesn’t work.  Well, that IS true, if you’re not…

jon

July 31, 2017