No Marketing Plan = Disappointing Marketing Results featured image

No Marketing Plan = Disappointing Marketing Results

It used to be that word-of-mouth advertising and an occasional print ad would do the trick to get patients in the door. Today patients…

jon

December 11, 2017

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Reach More Consumers Through Your Website featured image

Reach More Consumers Through Your Website

Eighty-five percent of consumers use the internet to find businesses. This stat is probably no big surprise to you. But did you know that 25% of…

jon

December 4, 2017

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Help Potential Patients Overcome their Objections to Elective Surgery featured image

Help Potential Patients Overcome their Objections to Elective Surgery

Fear…Cost…Confusion… These are some of the major “objections” that keep potential patients from making the leap toward elective surgery. Regardless of your specialty (LASIK, plastic…

jon

November 27, 2017

Help Your Patients Realize That Cheaper Isn’t Always Better featured image

Help Your Patients Realize That Cheaper Isn’t Always Better

When it comes to elective surgery, the two main elective surgery obstacles people must overcome are Price and Fear. As an elective surgery doctor, it’s your…

jon

November 20, 2017

Want More of your Patient Consults to Result in Patient Surgeries? featured image

Want More of your Patient Consults to Result in Patient Surgeries?

Some elective surgery practices call it an Evaluation, some call it a Screening, and others call it a Consultation… No matter how you slice it,…

jon

November 13, 2017

Many “Cold” Leads in Your Database Are Actually Warm – Even Hot! featured image

Many “Cold” Leads in Your Database Are Actually Warm – Even Hot!

A huge percentage – some say 90% – of people who contact your elective surgery practice via phone or online, aren’t really ready to take action.

jon

November 6, 2017

Building a Successful Reputation Management Program featured image

Building a Successful Reputation Management Program

Social media can be your best friend or your worst enemy. Positive patient reviews on the Internet can push tons of new patients to you…

jon

October 30, 2017

What Makes a Prospect Take Action? featured image

What Makes a Prospect Take Action?

There are millions of elective surgery prospects in the United States, but how do you take those in your area to move forward with your…

jon

October 23, 2017

How to win at the “price wars” game featured image

How to win at the “price wars” game

When it comes to elective surgery, the two main obstacles people must overcome are Price and Fear. As an elective surgery doctor, it’s your job to…

jon

October 16, 2017

Lead Follow Up: How Do You Keep Prospects Interested? featured image

Lead Follow Up: How Do You Keep Prospects Interested?

It is easier to convert surgeries from leads known as “low hanging fruit”, such as from patient referrals. It is much tougher to convert those…

jon

October 9, 2017