Converting More Of Those Consults Into Paying Surgeries featured image

Converting More Of Those Consults Into Paying Surgeries

You use advertising and marketing tactics to get people to know your elective surgery practice. And maybe you are successful in getting people…

jon

January 2, 2018

Read Post
Debating Whether To Do The Marketing Yourself or Outsource… featured image

Debating Whether To Do The Marketing Yourself or Outsource…

Marketing your elective surgery practice should be easy, right? Just run a couple of advertisements in your local newspaper, online, on your local…

jon

December 26, 2017

Read Post
Creating Ads Isn’t As Easy As 1-2-3, There Is A Science Behind It featured image

Creating Ads Isn’t As Easy As 1-2-3, There Is A Science Behind It

Advertising has changed. In the past, you ran ads that the majority of the people in your target market would see. There were limited media…

jon

December 18, 2017

No Marketing Plan = Disappointing Marketing Results featured image

No Marketing Plan = Disappointing Marketing Results

It used to be that word-of-mouth advertising and an occasional print ad would do the trick to get patients in the door. Today patients…

jon

December 11, 2017

Reach More Consumers Through Your Website featured image

Reach More Consumers Through Your Website

Eighty-five percent of consumers use the internet to find businesses. This stat is probably no big surprise to you. But did you know that 25% of…

jon

December 4, 2017

Help Potential Patients Overcome their Objections to Elective Surgery featured image

Help Potential Patients Overcome their Objections to Elective Surgery

Fear…Cost…Confusion… These are some of the major “objections” that keep potential patients from making the leap toward elective surgery. Regardless of your specialty (LASIK, plastic…

jon

November 27, 2017

Help Your Patients Realize That Cheaper Isn’t Always Better featured image

Help Your Patients Realize That Cheaper Isn’t Always Better

When it comes to elective surgery, the two main elective surgery obstacles people must overcome are Price and Fear. As an elective surgery doctor, it’s your…

jon

November 20, 2017

Want More of your Patient Consults to Result in Patient Surgeries? featured image

Want More of your Patient Consults to Result in Patient Surgeries?

Some elective surgery practices call it an Evaluation, some call it a Screening, and others call it a Consultation… No matter how you slice it,…

jon

November 13, 2017

Many “Cold” Leads in Your Database Are Actually Warm – Even Hot! featured image

Many “Cold” Leads in Your Database Are Actually Warm – Even Hot!

A huge percentage – some say 90% – of people who contact your elective surgery practice via phone or online, aren’t really ready to take action.

jon

November 6, 2017

Building a Successful Reputation Management Program featured image

Building a Successful Reputation Management Program

Social media can be your best friend or your worst enemy. Positive patient reviews on the Internet can push tons of new patients to you…

jon

October 30, 2017