6 Elective Surgery Marketing Must-Dos for 2018 featured image

6 Elective Surgery Marketing Must-Dos for 2018

If you own an elective surgery practice – of any specialty – you are probably painfully aware of how competitive the market is for your…

jon

February 26, 2018

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How Search Engine Rules Affect Local SEO featured image

How Search Engine Rules Affect Local SEO

Google and other search engines are constantly tweaking their algorithms in order to provide online searchers with the most accurate and helpful information. The competition…

jon

February 12, 2018

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Standing Out From Your Competition featured image

Standing Out From Your Competition

Every elective surgery practice has habits: acquired behavior patterns regularly followed until they have become almost involuntary. Whether you realize it or not,…

jon

January 22, 2018

Making a Great 1st Impression – The Phone Call featured image

Making a Great 1st Impression – The Phone Call

A positive patient experience extends beyond your office doors. While you probably (hopefully) place a great deal of effort to make patients in your…

jon

January 8, 2018

Converting More Of Those Consults Into Paying Surgeries featured image

Converting More Of Those Consults Into Paying Surgeries

You use advertising and marketing tactics to get people to know your elective surgery practice. And maybe you are successful in getting people…

jon

January 2, 2018

Debating Whether To Do The Marketing Yourself or Outsource… featured image

Debating Whether To Do The Marketing Yourself or Outsource…

Marketing your elective surgery practice should be easy, right? Just run a couple of advertisements in your local newspaper, online, on your local…

jon

December 26, 2017

Creating Ads Isn’t As Easy As 1-2-3, There Is A Science Behind It featured image

Creating Ads Isn’t As Easy As 1-2-3, There Is A Science Behind It

Advertising has changed. In the past, you ran ads that the majority of the people in your target market would see. There were limited media…

jon

December 18, 2017

No Marketing Plan = Disappointing Marketing Results featured image

No Marketing Plan = Disappointing Marketing Results

It used to be that word-of-mouth advertising and an occasional print ad would do the trick to get patients in the door. Today patients…

jon

December 11, 2017

Reach More Consumers Through Your Website featured image

Reach More Consumers Through Your Website

Eighty-five percent of consumers use the internet to find businesses. This stat is probably no big surprise to you. But did you know that 25% of…

jon

December 4, 2017

Help Potential Patients Overcome their Objections to Elective Surgery featured image

Help Potential Patients Overcome their Objections to Elective Surgery

Fear…Cost…Confusion… These are some of the major “objections” that keep potential patients from making the leap toward elective surgery. Regardless of your specialty (LASIK, plastic…

jon

November 27, 2017