How One Ophthalmologist Successfully Split from a Practice to Start His Own featured image

How One Ophthalmologist Successfully Split from a Practice to Start His Own

When physicians walk away from a medical practice, they don’t always get to take their patients with them. This was the case for an ophthalmologist…

jon

February 11, 2019

Read Post
How An Eyecare Practice Significantly Increased LASIK Numbers in 1 Year featured image

How An Eyecare Practice Significantly Increased LASIK Numbers in 1 Year

Just as individuals need to mix up their workout regimens avoid hitting a plateau, ophthalmology practices need to mix up their marketing efforts to keep…

jon

January 16, 2019

Read Post
Your 2019 Goal: Build a Database That Wants to Hear from You featured image

Your 2019 Goal: Build a Database That Wants to Hear from You

Email marketing is one of the best ways to grow your ophthalmology practice – but only if you take the time to ensure the database…

jon

December 17, 2018

How One Eyecare Practice Increased LASIK Revenue by 89% featured image

How One Eyecare Practice Increased LASIK Revenue by 89%

Effective marketing and staff training are two of the best ways to boost LASIK revenue in any ophthalmology practice. However, it’s important to remember that…

jon

December 10, 2018

Top 5 Marketing Tactics to Include in Your 2019 Budget featured image

Top 5 Marketing Tactics to Include in Your 2019 Budget

As your elective surgery practice embarks on your end-of-year planning, you may be wondering what types of marketing tactics you should be focusing on for…

jon

November 26, 2018

Targeted Marketing Success Starts with Your Database featured image

Targeted Marketing Success Starts with Your Database

If your business has had poor results from targeted marketing campaigns, the problem may stem from your data. Maintaining a clean customer or prospect database…

jon

November 5, 2018

Don’t Tip Your Black Hat to SEO featured image

Don’t Tip Your Black Hat to SEO

The black top hat is synonymous with magic: a mysterious, cloaked magician pulls a rabbit out of his hat to enthrall audiences of young and…

jon

November 5, 2018

Flex Season is Upon Us. Is Your Practice Ready? featured image

Flex Season is Upon Us. Is Your Practice Ready?

As the end of 2018 draws near, so does the time frame in which to use Flexible Spending Account (FSA) funds. If you have a…

jon

October 12, 2018

Facebook: Stars are Fading; Words Exploding featured image

Facebook: Stars are Fading; Words Exploding

If your business has a Facebook page, take note. Facebook announced on August 6, 2018 that they were eliminating the 5-star business rating system in…

jon

October 8, 2018

Changes to Yelp Review Protocol featured image

Changes to Yelp Review Protocol

If your business has a lot of positive online feedback, it’s probably because your staff has become very savvy at asking your customers to post…

jon

September 24, 2018