How One Ophthalmologist Successfully Split from a Practice to Start His Own
When physicians walk away from a medical practice, they don’t always get to take their patients with them. This was the case for an ophthalmologist…
February 11, 2019
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How An Eyecare Practice Significantly Increased LASIK Numbers in 1 Year
Just as individuals need to mix up their workout regimens avoid hitting a plateau, ophthalmology practices need to mix up their marketing efforts to keep…
January 16, 2019
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Your 2019 Goal: Build a Database That Wants to Hear from You
Email marketing is one of the best ways to grow your ophthalmology practice – but only if you take the time to ensure the database…
December 17, 2018
How One Eyecare Practice Increased LASIK Revenue by 89%
Effective marketing and staff training are two of the best ways to boost LASIK revenue in any ophthalmology practice. However, it’s important to remember that…
December 10, 2018
Top 5 Marketing Tactics to Include in Your 2019 Budget
As your elective surgery practice embarks on your end-of-year planning, you may be wondering what types of marketing tactics you should be focusing on for…
November 26, 2018
Targeted Marketing Success Starts with Your Database
If your business has had poor results from targeted marketing campaigns, the problem may stem from your data. Maintaining a clean customer or prospect database…
November 5, 2018
Don’t Tip Your Black Hat to SEO
The black top hat is synonymous with magic: a mysterious, cloaked magician pulls a rabbit out of his hat to enthrall audiences of young and…
November 5, 2018
Flex Season is Upon Us. Is Your Practice Ready?
As the end of 2018 draws near, so does the time frame in which to use Flexible Spending Account (FSA) funds. If you have a…
October 12, 2018
Facebook: Stars are Fading; Words Exploding
If your business has a Facebook page, take note. Facebook announced on August 6, 2018 that they were eliminating the 5-star business rating system in…
October 8, 2018
Changes to Yelp Review Protocol
If your business has a lot of positive online feedback, it’s probably because your staff has become very savvy at asking your customers to post…
September 24, 2018