How One Eyecare Practice Increased LASIK Revenue by 89% featured image

How One Eyecare Practice Increased LASIK Revenue by 89%

Effective marketing and staff training are two of the best ways to boost LASIK revenue in any ophthalmology practice. However, it’s important to remember that…

jon

December 10, 2018

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Top 5 Marketing Tactics to Include in Your 2019 Budget featured image

Top 5 Marketing Tactics to Include in Your 2019 Budget

As your elective surgery practice embarks on your end-of-year planning, you may be wondering what types of marketing tactics you should be focusing on for…

jon

November 26, 2018

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Targeted Marketing Success Starts with Your Database featured image

Targeted Marketing Success Starts with Your Database

If your business has had poor results from targeted marketing campaigns, the problem may stem from your data. Maintaining a clean customer or prospect database…

jon

November 5, 2018

Don’t Tip Your Black Hat to SEO featured image

Don’t Tip Your Black Hat to SEO

The black top hat is synonymous with magic: a mysterious, cloaked magician pulls a rabbit out of his hat to enthrall audiences of young and…

jon

November 5, 2018

Flex Season is Upon Us. Is Your Practice Ready? featured image

Flex Season is Upon Us. Is Your Practice Ready?

As the end of 2018 draws near, so does the time frame in which to use Flexible Spending Account (FSA) funds. If you have a…

jon

October 12, 2018

Facebook: Stars are Fading; Words Exploding featured image

Facebook: Stars are Fading; Words Exploding

If your business has a Facebook page, take note. Facebook announced on August 6, 2018 that they were eliminating the 5-star business rating system in…

jon

October 8, 2018

Changes to Yelp Review Protocol featured image

Changes to Yelp Review Protocol

If your business has a lot of positive online feedback, it’s probably because your staff has become very savvy at asking your customers to post…

jon

September 24, 2018

Targeted Marketing Success Starts with Your Database featured image

Targeted Marketing Success Starts with Your Database

If your business has had poor results from targeted marketing campaigns, the problem may stem from your data. Maintaining a clean customer or prospect database…

jon

September 10, 2018

Yes, Bad Online Reviews Will Hurt Your Business! featured image

Yes, Bad Online Reviews Will Hurt Your Business!

Step out of your business owner role for a moment and into the mind of a new customer (or patient if you own a medical…

jon

August 27, 2018

Is Your Google AdWords and SEO Marketing Falling Flat? featured image

Is Your Google AdWords and SEO Marketing Falling Flat?

If you answer Yes to this question, you are not alone. Many companies make attempts at these marketing efforts but see dismal results. The trick…

jon

August 13, 2018