How to Make Your Physician Referrals Skyrocket featured image

How to Make Your Physician Referrals Skyrocket

You know – and your patients know – that not every physician can provide every type of medical service. Patients appreciate and trust their physicians…

jon

March 6, 2015

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Why Cost-Per-Lead and Cost-Per-Surgery Matter featured image

Why Cost-Per-Lead and Cost-Per-Surgery Matter

If you spend money on marketing your practice every month, do you know your average cost-per-lead and cost-per-surgery? Do you track these statistics every month…

jon

February 17, 2015

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Case Study: Sales Training

“I am bombarded with ‘opportunities’ to grow our practice, get more leads, convert more patients. If I listened to them all I would never be able…

jon

February 10, 2015

Do You Really Understand Your Practice? featured image

Do You Really Understand Your Practice?

How confident are you in the effectiveness of your elective surgery practice in each of these areas: Website as a powerful lead generation…

jon

February 4, 2015

More Reasons Why e-Newsletters are a Good Vehicle to Drive Patients to Your Doors featured image

More Reasons Why e-Newsletters are a Good Vehicle to Drive Patients to Your Doors

In our last email, we talked about the value of e-newsletters for your practice. Here are some additional reasons why incorporating e-newsletters into your marketing…

jon

January 20, 2015

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Facebook Retargeting

jon

January 14, 2015

Reasons to Reinstate e-Newsletters in Your Practice featured image

Reasons to Reinstate e-Newsletters in Your Practice

If you are looking for a way to power-up your practice’s outbound marketing tactics in 2015 for a low cost, consider integrating (or reintroducing) electronic…

jon

January 7, 2015

Case Study: Personalized Internet Radio Ads featured image

Case Study: Personalized Internet Radio Ads

Pandora is free, personalized internet radio that allows you to stream the music of your choice from your computer, laptop, smart phone, tablet, car or…

jon

January 7, 2015

What’s So Great About Market Analysis? featured image

What’s So Great About Market Analysis?

Marketplace analysis…market research… Many elective surgery practices do not employ market analysis tactics within their practice-building strategies. If you view market research as just another…

jon

November 17, 2014