YELP Optimization

The conversation is happening – are you aware of what is being said?

The popularity of websites that provide social networking, user reviews, and local search information is increasing every day. YELP is a user-driven website that provides all three of these features and is massively utilized, especially in larger cities. Google Reviews is another. Anyone can input the type of a business and instantly receive a list of companies and reviews from people that have visited them. Users can then rate the business (based off of a five star rating).

Even if you have never looked at websites such as YELP, it doesn’t mean there isn’t conversation about your business.

The good news is that you can use these sites to your benefit. Here are just a few ways to take full advantage of these websites:

1. Ensure that your information is accurate. If you don’t enter your practice on the social media site, someone else might have done it for you. You should make sure your information is displayed correctly.
2. Add images. Some of these websites, like YELP, will allow you to put up photos of your business. Since it is a user-driven site, users can post photos as well, so you should always know what photos people are posting about your practice.
3. Monitor what’s being said and respond right away. While you cannot block users from responding, you can reply to their comments and rectify a potentially bad situation. If done correctly, the user can amend their review and re-rate your business.

Fast Track Marketing can monitor your YELP site and help you make best use of this and other review websites. Give us a call today to see how we can save you time and increase your patient conversion rates.