Generating Fans - Why Does it Matter?

Step One: Create a Facebook Page

Step Two: Upload Photos

Step Three: Sit and Wait?

Once you have a Facebook page and have it personalized with your practice details, what comes next? Many administrators just leave the page alone and "hope" that Facebook just works it's own magic. Afterall, that's how a website works, right?

The truth is that just having a Facebook page is just the first step. Once you have it, you must maintain the page, post new and exciting information, and keep your fans informed and entertained.

Fans? What are Fans?

Fans are the people that "like" your Facebook page. A Fan of your page will have full access to the information you put on Facebook. They will see any news or information that you post and they can post their questions or comments about your practice on your page. Once people become Fans of your Facebook page, you can cultivate that relationship until they are ready to come in and visit you.

To increase your presence on Facebook, you will need to attract these fans. This can be done through promoting your Facebook page in your practice, your website, and also on Facebook. People can search on Facebook just as they can on Google or Yahoo!. This means that you can advertise with Pay Per Click campaigns just as you would on any other search engine.

We have been working with Facebook, testing campaigns and demographics, and we can help you maximize your potential on Facebook with just a few simple steps. To learn more, contact us today!