Website Content Development

Having an effective website is an essential component of a good marketing program. What is meant by an “effective” website? What do you want your website to accomplish? Your website should have one primary objective: To persuade the visitor that YOU and your practice are the only doctor/practice for them to consider for LASIK surgery and get them to schedule a consultation.

Following are the key elements of an effective website:

    1.    Optimize the website such that it is one of the first
           to appear in any web search (Search Engine Optimization,
           SEO) causing people looking for information in your
           geographic area are being exposed to your site. FAST TRACK
           partners with companies that accomplish SEO as it is a
           highly technical and specialized capability.
    2.    Provide layout and content that captivates visitors such that
           they spend their “information quest” time viewing your site
           and responding to your offers.
    3.    Anticipate the questions that prospective patients are asking
           and deliver the answers with such authority that the visitor
           knows that he need search no further.
    4.    Provide audio and video content that is compelling
           and persuasive.
    5.    Provide a website experience that is crisp and alive while
           delivering meaningful educational content about the
           procedures offered as well as the doctors and the practice.

Fast Track’s website design process begins by analyzing the content of your existing site and providing recommendations for how to make it the most effective site it can be. Once we have approval to implement the strategy recommended, we work with either your website design group or our own strategic partner, Glacial Multi-media, to get the site designed and optimized for Search Engine preference. 

Fees: $6000 for the initial layout, content creation and consultation with web design company through the initial launch.


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