Turning Yellow Into Gold

Yellow Pages advertising is one of the most overpaid marketing media LASIK surgeons use. In fact, many surgeons are spending thousands or tens of thousands of dollars per year on Yellow Pages and getting virtually nothing in return. Yellow Pages is a “necessary evil” in the LASIK surgery business but, you’ll learn how to make it an effective marketing tool... and here's the great part: every time you get a patient from the book, you just took a patient from your competitor.

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