Social Media (Facebook Marketing)

The SMART Program
(Social Media Advertising for Refractive Technology)

Increase Your LASIK Referrals and Tap Into the Y Generation

If at least 50% of your new patients are not coming from the Y Generation (born after 1981), you are missing a huge opportunity in your marketplace. This younger crowd loves social media sites, such as Facebook, and they use these sites to learn much of what they know about current events. People in this age group respond best to a referral from a friend which is exactly how social media works.

Fast Track will set up a Facebook site for you or enhance the site you already have and keep it alive and fresh with news, photos and videos from your practice as often as you can create and capture interesting events. Our Social Media Team will work with your staff to find interesting events and activities which can be posted on Facebook. Every time a new posting occurs, all of your Facebook Fans will receive a notice of the latest posting on your site.

52% of Your LASIK Prospects Are Below the Age of 31

Reaching the Y Generation requires different methods and different media. The good news is that they can be reached inexpensively using the SMART Program. However, the key to a successful Social Media campaign is generating Fans to visit your site. “Fans” are Facebook’s way of allowing individuals to be connected to a business much like “Friends” are connected to individuals. Our experience has been that a practice must do online Facebook advertising to generate the largest number of Fans, many of which will then visit your website and become LASIK patients. The advertising budget for a Facebook advertising campaign in most markets is a small monthly investment, on the order of $300 per month. The mega markets should have a higher budget but it will be the least expensive way you can find to reach the younger portion of your marketplace.

Fast Track’s SMART program consists of the following actions performed by Fast Track Marketing:

• Build a Facebook Site and a YouTube account for your practice
• Set up and manage your Fan Generation Advertising Campaign
• Provide continued maintenance of social site wall postings and promote special incentives to prospective patients
• Teach your staff  how to interview patients and shoot a video of the experience. Also to teach them how to upload the video to the Fast Track FTP server.
• Edit Patient Video raw footage down to 2-3 minutes and post on YouTube and Facebook
• Send video links to patients for posting on their own social sites and forwarding to friends
• Posting office photos and event news on your site

Request your free copy of Update Your Marketing Through the SMART Program and find out how you can start increasing your referrals now!