Increase Your LASIK Referrals and Tap Into the Y Generation
The SMART Program(Social Media Advertising for Refractive Technology)
If at least 50% of your new patients are not coming from your past patients, you are not effectively using your referral programs and capitalizing on your patient base. Now add the fact that 52% of your eligible LASIK prospects are Y Generation (born after 1981) and seem to respond only to a referral from a friend. You will quickly conclude that not having an effective referral program that reaches the Y Generation is equivalent to marketing suicide.
52% of Your LASIK Prospects Are Below the Age of 31
Reaching the Y Generation requires different methods and different media.
The good news is that they can be reached inexpensively using the SMART Program, which utilizes social media and includes the following:
- Build a Facebook Site and a YouTube account for your practice.
- Provide continued maintenance of social site wall postings and promote special incentives to prospective patients.
- On-site visit to teach your staff how to interview patients and shoot a video of the experience. Also to teach them how to upload the video to the Fast Track FTP server.
- Edit Patient Video raw footage down to 2-3 minutes and post on YouTube and Facebook.
- Send video links to patients for posting on their own social sites and forwarding to friends.
- Posting office photos and event news on your site.
