Situation Analysis - Internal and External

Purpose: To identify the areas within sales and marketing aspect of the practice where improvement will impact profitability to the greatest extent.

• Analysis of current Advertising efforts, including budget, expense, results, media selection, messaging, cost per lead analysis and more
• Analysis of current internal sales efforts, including secret shopper calls, telephone handling, scripting, on-site visit to observe consultations, exams, follow-up systems, referral systems and website lead generation
• Identify key statistical data and analysis of lead and consult conversion ratios
  
• Identify needed areas of improvement
• Provide recommendations, establish targets and goals for improved results

Fees: $4500 plus travel expenses

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