Self Evaluation

  1. Who does your marketing?
  2. What are the biggest challenges you face in the areas of marketing or increasing your number of LASIK surgeries? You can mark more than one:
  3. Why do you think a LASIK prospect would favor you over your competitors? What do you believe really are the top 3 advantages of coming to you for LASIK surgery?
  4. What % of your Refractive Revenue are you spending on Marketing/Advertising?
  5. How much are you spending to generate leads? What is your Cost Per Lead?
  6. Have you ever surveyed your past patients to learn why they chose you for their LASIK?
  7. What follow up steps does your staff do with prospective patients who either contact your practice for more information or actually come in for a consultation? You can answer more than one.
  8. Comparing the number of procedures you could practically perform each month with the number you are actually performing, would you say you are currently operating at:
  9. What is your Incoming Calls to Consults ratio?
  10. How would you rate your present attitude to your marketing?


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