Public Relations

Public Relations activities should precede advertising and, if done right, can significantly increase awareness of and interest in your practice and, more importantly, will act as a multiplier of the value of your advertising.

Identifying newsworthy events or accomplishments is key to being able to launch an effective Public Relations Program. Developing connections with media personnel, identifying blogs that can be taken advantage of in your area and locating events that are being planned in your community that offer good lead generation opportunities are some of the major activities.


On a monthly basis one of the following will be delivered:

        •    Press Releases – Issue, and follow up for media coverage,
             Press Releases on such things as a new patient education
             campaign, new vision correction methods and new
             procedures or technologies available to improve conditions
             for future patients.
                    o    Includes the writing, approval and placement. 
                          Placement includes follow-up calls to the media
                          to ensure media coverage.
        •    Community Events – research, locate and present
              opportunities in on-going community events –
              Health Fairs, Sponsorship of Community Activities
              that are of interest to the community in general and
              other similar events
        •    Newsletters – Generate more referrals by keeping
             past patients and active prospects informed about
             what’s happening in your practice. Includes design
             and proposed layout of quarterly newsletters.
             Content provided to the practice, based on surveyed
             items of interest, for approval and/or content is provided
             to FAST TRACK for inclusion in the newsletter.
             Final layout is agreed upon before going to print.

Fees: $650/mo for foregoing deliverables.  Additional Public Relations activity requests are available at the rate of $100/hr.

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