Powerful Internet Marketing

95% of Web Sites Today Fail in Marketing because they don’t Utilize the “Marketing Equation”

First You Must Capture The Readers Attention With a LASIK “Hot Button” Headline.

This is simply the process of getting qualified prospects to pay attention to your marketing.  Your best bet to successfully interrupt your target market is to identify your prospects’ problems, frustrations, and fears and then address them in your marketing.  Find out where their pain is, identify that pain and describe situations and scenarios that exemplify that pain. 

Engage the Reader

Use a second headline or a series of video clips that promise the readers that they will get the information they need to make the best decision possible if they keep reading.  Not sales information.

Educate the Prospect

Now that you have successfully interrupted and engaged your prospect, your job is to deliver relevant information in a way that’s easy to scan and digest quickly – what the prospect needs to know to improve their comfort level about LASIK. You already know that fear is the biggest barrier to someone having LASIK, right? Well, fear is caused by a lack of knowledge and understanding.

You’ve got to give your prospects enough quantified, specific and delineated information that they feel they understand the important and relevant issues.  This understanding makes them feel in control of the decision and confident that they are making the best choice.  The more you educate prospects on what they need to know about LASIK, what to look for and what to look out for, the more your prospects will have confidence in you. It’s that confidence in you that is so vital to them selecting you to perform their procedure. It’s also what will separate you from the competition and eliminate them no matter what price they advertise.

Offer Prospects Additional Information

The web site should contain a low-risk offer to encourage prospects to take the next step.  Generally the offer should be to receive additional information so you can further educate the prospect and build your case.  The right offer allows you to capture a large percentage of all future buyers in addition to the now buyers.  Plus you capture the prospects email or mailing address which you can use in your follow up marketing.

Use Our “Writing Evaluation Worksheet”

Use this worksheet to grade your web site.  If the grade is L-3 or lower you will need to redesign your site, but you will know exactly where to make it stronger. Contact us and we’ll send it to you and, if you’d like we’ll give you recommendations on how to strengthen your site and produce better results.

<<Back>>