Patient Education Follow-up System

90% of prospective LASIK patients are not ready to sign up for surgery, even though they responded to an Ad. In most cases, these prospects need more education or, the timing isn’t right for them either financially or otherwise. The doctor/practice that feeds a continual stream of educational information about the procedure, new advancements, special pricing options and other pertinent information to these prospects, stands the best chance of being the practice that the patient chooses when the timing is right for their situation.

Based on a proven system using oversized postcards and emails, the FAST TRACK follow-up system continually feeds new information to prospects who have inquired about your services in the past. The system requires that we receive an updated database every other week which has removed prospects who have received surgery and adds new prospects who have inquired. FAST TRACK produces the cards, receives client approval on the content and manages the printing and mailing process as well as the emailing process if email addresses are being captured.

FAST TRACK follow-up mailings are one of the least expensive and most effective forms of advertising there is for the following reasons:

        1.    Oversized Postcards are being mailed to people who’ve
               already indicated an interest in Laser Vision Correction.
               These prospects are golden compared the number of people
               listening to or reading general advertising where, at least
               50% of the audience does not even wear corrective lenses.
        2.    Follow-up card messaging is based on patient hot buttons
               and topics known to be of interest to people who have
               inquired about Laser Vision Correction or Intra-Ocular
               lenses.
        3.    All Follow-up cards use the Marketing Equation formula
               for capturing prospective patient interest and motivating a
               call to action.
        4.    Most Follow-up card are pretested and surveyed
               to ensure optimum results.
        5.    Follow-up cards are frequently used to promote
               special offers which give prospects a sense of urgency
               to take action.
        6.    Follow-up cards always promote the consultation as the
               next logical step and help educate the patients on why
               this is a desirable and necessary step.

        √  Requires completion of New Client Checklist and 2 hour
            conference call meeting with doctors and key management
            personnel.

Fees: $1,000 per month for oversized postcards and $1250 per month including emails; 3 month minimum engagement; 30 Days Notice for Cancellation.


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