Nov, 2007 Fast Track Marketing and OptiCall
Team up for One-Two Punch
in the Refractive Industry

The One-Two Punch of Marketing and Lead Conversion
LASIK practices need the combination of powerful advertising and effective telephone inquiry handling to assure a good return on investment from their marketing budget and growth in their number of procedures. Finding either of these rare commodities is difficult in itself but finding both in one alliance is virtually unheard of in the refractive industry.

The Important Facts
This One-Two Punch has resulted in a 16.5% increase in consults scheduled for an already successful practice during the first 6 months of implementation.  With a conservative 65% consult to surgery ratio, this practice’s conversion is actually higher, the result has been an increase of over $180,000 revenue for this period. These numbers allow the practice to grow and capture more market share.  Other competing practices should be concerned.

Some general comments mentioned in the industry are that Refractive surgery, LASIK in particular, has hit its peak.  The numbers from this practice do not show that to be the case.  It takes successful implementation of a proven marketing and effective telephone inquiry program – the One-Two punch.

The Players
Fast Track Marketing is the only full-service Marketing and Business Consulting company that implements a powerful and proven system designed to capture more share of the market while simultaneously reducing the advertising expense of the LASIK practice. Fast Track’s strength is marketing to the prospective patient from the patient’s point of view – a new way of marketing in the post-September 2001 era. 

Opticall’s professional expertise is in capturing the incoming inquiry and getting them in for a LASIK consultation.  They professionally handle calls and email inquiries from potential refractive patients every day.  OptiCall counselors are trained to guide the prospects through understanding what's involved in LASIK surgery even offering financing solutions to make refractive procedures more affordable. Whether they want to come in or simply be sent information, how they are dealt with on the phone IS their first live impression of any practice.

The Difference Is LASIK Growth and Profitability
Refractive practices can now ensure the people the practice spent money to interest will arrive in the office for a consultation and, in most cases, will be well educated about both the practice and the procedure.  The increased leads caused by Fast Track’s advertising and the effective telephone handling by OptiCall will generate more consults and, will allow the practice to focus on the medical process thereby providing the best service and results possible from the existing staff.

For more information visit our websites:
Fast Track Marketing: www.fast-trackmarketing.com
Opticall: http://www.refractivepartners.com/opticall/opticall.htm

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