LASIK Lead Generation

• Identify which media have been used and what the results have been.
  

• Select the most cost effective media for the demographics.

• Customize previously proven marketing messages that reach both the now buyer and people who are early in the process.
  • Must use offers that attract the now buyer and the not now buyer.
    
  • Must provide a follow-up system for the not now buyer.
    

• Create, survey and pretest new ads to avoid wasting money with unproven ads.
  

• Customize “Today’s Facts About LASIK” Free Report for your practice.
  

• Create custom version of Free DVD, “Candid Answers about LASIK”.
  

• Establish corporate and professional discount incentive programs and get them promoted within major corporations.

• Determine desirability and feasibility of establishing an OD network for co-management. If feasible, establish a compensation plan and marketing system to develop an extensive network of co-managing ODs.
  

• Establish professional alliances with other successful elective surgery practices for referral generation.