Lead Generation
LASIK Lead Generation

  • Identify which media have been used and what the results have been
  • Select the most cost effective media for the demographics
  • Customize previously proven marketing messages that reach both the now buyer and people who are early in the process
    • Must use offers that attract the now buyer and the not now buyer
    • Must provide a follow up system for the not now buyer
  • Create, survey and pretest new ads to avoid wasting money with unproven ads
  • Customize “Today’s Facts About LASIK” Free Report for your practice
  • Create custom version of Free DVD, “Candid Answers about LASIK”
  • Establish corporate and professional discount incentive programs and get them promoted within major corporations
  • Determine desirability and feasibility of establishing an OD network for co-management. If feasible, establish a compensation plan and marketing system to develop an extensive network of co-managing ODs
  • Establish professional alliances with other successful elective surgery practices for referral generation.
The above factors are crucial in LASIK lead generation.

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