April, 2007 Fast Track Marketing and Glacial Multimedia, Inc. Announce Strategic Alliance in the Refractive Industry

Another Headache or A True Godsend?
Most of us have already experienced new alliances in other industries.  More run around on the phone, technical support and other issues that are not resolved can be the norm.

Marketing is already a difficult subject for many Refractive Practices.  Money has been spent only to see no or minimal results.  Marketing companies, even marketing itself, leaves a bad taste in the mouths of many practices.  If practices and marketing companies were married they would have the highest divorce rates in the country.

This alliance brings together a complete solution that will INCREASE leads and eventual surgeries while bringing DOWN marketing costs.  Not a lightweight statement in a world of rising marketing costs that just maintains a status quo at best.

Give Us The Facts Nothing But The Facts, Please!
Fast Track Marketing is a full-service Marketing and Business Consulting company that has developed a powerful and proven system designed to capture more share of the market while simultaneously increasing the profitability of the LASIK practice. Fast Track’s strength is to market to the prospective patient from the patient’s point of view – a new way of marketing in the post-September 2001 era. 

Its services covers a complete range of services from advertising to surgeries including Media research, Strategic planning and budgeting, Public Relations campaigns, crafting powerful messages, ad and media testing, creating and producing ads & collateral material, selecting negotiating and placing media, lead fulfillment and follow up, statistical management of leads & sources and sales scripts and sales training.

Glacial Multimedia employs cutting-edge technology and thinking to bring your company closer to your customers. The Internet is the new frontier for media. Integrating a cocktail of new media marketing tools, including website design, search engine optimization, email campaigns, web hosting and more, they take your practice to the next level in this far-reaching medium.

Glacial Multimedia’s strength is bringing complete solutions to optimize your Internet presence from design to placement so you are the first one on your block in your hyperspace area.  This means your educational messages will reach your prospective patients before anyone else.

The Difference Is LASIK Growth and Profitability
A Practice can now not only grow but also become more profitable without getting into a price war, which is a short-sighted view on the marketplace.

Glacial Multi-Media can be reached at www.glacialmultimedia.net.

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