Discover How to Dramatically Increase Your LASIK Consultations

Hint: You’ve Got to Handle their Fears and Concerns before They’ll come for a Consult.

Why Is It So Difficult to Get LASIK Candidates to Come in For A FREE Consultation?

When you work with LASIK procedures on a regular basis it may seem silly. Why wouldn’t someone who is curious about LASIK come in for a no obligation FREE consultation? After all they have nothing to lose, right? Wrong!  Here are three reasons why so many LASIK candidates aren’t ready to come in for a FREE consultation.

Reason #1 

A Consultation is something most people would do only if they are pretty serious about having LASIK done.  The problem is only 5% - 8% of the candidates out there are at the point where they are that serious about having LASIK done.  This is because there is an educational process which a person almost always goes through from the first time they hear about LASIK until the time they actually have the procedure done.  We call this the Educational Spectrum. In the beginning they are just starting to look for information. In the end they are ready to come in for a consultation. 92% - 95% of LASIK Candidates are not far enough along to jump at the chance for a consultation.  Almost all LASIK Marketing ignores those 92% - 95%.

Reason #2

Many candidates are reluctant to talk to a salesperson or a doctor for two reasons: First, they don’t want to look foolish by asking silly questions. Second, because they don’t want to be sold something. They are afraid that if they meet with a salesperson they may sign up based on emotions.  Most people see a FREE consultation as a talk to a sales person offer. They know that if they show up there is going to be pressure to make a decision, and they have fears and questions they want answered before they make a decision. What they really want is a low pressure way to learn more about LASIK and about you

Reason #3

Every LASIK practice already offers a FREE consultation so it has lost any value as a limited or special offer that drives Candidates to action. They know that any doctor will give one at anytime. In their mind they have plenty of time to think about it.

The Solutions Is a Convenient Risk Free Way for The Candidate To Take Action And Learn More, on Their Terms.

You must offer potential candidates a means to address their questions and fears you give them a safe way to get more familiar with you in the comfort of their own home.  Your offer now appeals to people anywhere on the educational spectrum, whether they are just starting to investigate or are picking which doctor they want to do the procedure with.  Fast Track Marketing has developed special tools to help you bridge the gap between mere curiosity and a consultation.
These educational tools are implemented in several media such as print and websites and  have documented dramatic increases in consultations as a result. 

To See Examples of these Tools and Find Out More Contact Your Fast Track Marketing Representative.

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