50% of all prospective LASIK patients are now in the Y-Generation age group.  Spanning the ages of 11 to 29, this is the second largest age generation in the US, with only the Baby Boomers surpassing them in numbers.  This is the next pool of prospects that are becoming eligible to receive LASIK.  Three things define this generation:  they are a very ethnically and racially diverse crowd, they are extremely independent, and are technologically savvy and, most of them are non-responsive towards traditional forms of marketing and advertising.  FAST TRACK  has thoroughly researched the buying behavior of the Y Generation and developed systems that effectively target and penetrate this market. 

FAST TRACK can assist your practice in bringing in Y Generation prospects through the implementation of the following tactics and more:

        1)    Y-Generation targeted Grassroots Marketing. Including
               youthful event sponsorships and event promotion
        2)    Internet Advertising targeting the Y Generation in your
               geographic area.
        3)    MySpace and FaceBook site development and training
               your staff to maintain it.
        4)    Training your staff to handle Blogging and
               Counter Blogging. (Counter blogging takes place
               when someone has published a blog that negatively
               reflects LASIK or your practice, a response blog
               is written to express positive feedback).
        5)    College Campus Targeting
        6)    Unique messaging that offers educational tools as well as
               develops an age when it is appropriate to get LASIK
               (becoming a rite-of-passage)
        7)    Targeted media negotiation and placement

Fees: To be determined case-by-case due to media buying, placement, and sponsorship options.


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