Here's What We Won't Do

It’s often difficult to identify the differences between companies that appear to offer similar services and, most of our website describes the things that we DO. We thought it might be helpful for you to also see what we WON’T do if you hire us as your marketing department.

WHAT WE WON'T DO

We refuse to beat our heads or yours against a brick wall. If you want a marketing team that will pound away expensively and fruitlessly at prospect indifference, waste your budget doing exactly the same thing as every other marketing company, we’re not the guys for you.

We won't play the ‘me-me-me’ game. The average prospect couldn’t care less about adjectives and platitudes like ‘caring’ ‘dedicated’ ‘committed’ – and saying it over and over doesn’t make it so anyway. It just proves you haven’t got a clue what your customers really care about.

We won't re-invent the wheel for your entertainment. Marketing is a science not an art: there are basic laws and principles that work no matter who applies them, so we won't be entertaining you with grandiose schemes and untried ‘bright ideas’. We use what works – and we know it works because we’ve tested it.

If you hire us as your marketing department, we won't work with anyone else in your geographical area. What we do is to differentiate your practice from all the others in your region. If you want our skills, you’ll get them exclusively. If you don’t, we’ll find someone who does. Once we start with you, we’ll refuse any requests from your competitors to multitask.

We won't let you write your own copy or interfere in the messaging we use. We’ll consult you on all matters technical and logistical – but we’re designing the copy for the prospect not the ghost of your Eng Lit tutor. What we say is largely up to you, but how we say it is up to us. That’s why you’re hiring us.

We won't let you shoot yourself in the foot. The biggest problem with any marketing is a one-sided viewpoint: you look out from your office, with your diplomas, nomenclature, office-culture and expensive technology and expect your prospects to be amazed and impressed. Mostly they’re not; because they’re looking in at you from the viewpoint of their concerns, fears and economic uncertainties. Knowing where you studied, or the fact that you came top of your class is not what will bring them into your office for a consult as virtually every other refractive surgeon in your area will also have impressive credentials. If you want to live in a tidy ivory tower we’re not the guys you need to talk to. Our secret agenda is to drive you and your staff crazy with a bustling, noisy reception area.

We won’t lie for you.

We won't profit from your practice until you do. We’ll charge you service fees for preparing and designing the materials we use, and you’ll pay the media placement costs and any expenses we incur on your behalf. But we won't be making a profit until your income rises above the level before we started.

We won't play unless you do. Our best and most successful working relationships are with doctors who genuinely want a bigger and better practice. Not every doctor wants that, for various reasons. However, the ground rules are simple: we’ll do our part so long as you’ll do yours.

A-la-Carte Services

If we don’t have a full service engagement in your marketplace, you may also hire us to perform specific functions and tasks or, you may want to utilize one of our advanced internet advertising tools. To learn more about these services, order a copy of our free catalog.

What sets Fast Track apart from other refractive marketing agencies?

Top 3 Reasons

1. Our fee structure. We make our profits only after we generate NEW profits for our clients.
2. We use a comprehensive tracking and analysis system for all of our marketing campaigns that enable us to make quick adjustments to achieve optimum results.
3. The field tested systems Fast Track uses are successful because they are motivating both now and future buyers to take action.
   

Additional Reasons

• The Fast Track system has been derived from over 5 years experience working exclusively with refractive practices all over the United States and from over 30 years of sales, marketing, and sales management experience in other industries.
• It is a comprehensive system that implements cost-effective advertising, sales, and public relations procedures and materials that increase clients’ revenue and profitability while routinely reducing marketing expenses by as much as 40%.
• Much trial and error has gone into the development of proven, workable components which efficiently dove-tail into a complete marketing system. If optimum results could be achieved with fewer steps, Fast Track would be the first to embrace a less comprehensive approach. But experience has shown that short-cutting any of the procedures increases vulnerability to peaks and valleys, and causes less resilience in changing economic realities.
• Our fee structure is such that we only profit when you succeed. In other words, aside from a modest monthly retainer to cover some basic personnel costs, we derive a significant portion of our compensation from success-participation fees. This unusual fee structure motivates us to do everything possible to increase revenue for your practice while decreasing marketing expenses instead of continually asking for more marketing dollars.
  

Fast Track Marketing’s All Inclusive Program

Face it, marketing takes a lot of time and effort if you want to do it right. Every activity listed below has proven necessary if you want to have a successful marketing program. We know YOU don’t want to do it, and chances are, your staff doesn’t have the necessary time or energy to devote either. That’s where we come in. We work with your staff to make sure every item below is implemented to the fullest extent. If your sales conversion rate is lower than the average of our clients, we will train your staff on effective sales techniques to increase your conversions. We will implement systems that measure the success of every penny of your marketing dollar. We will inject our proven messaging and strategies to leverage every part of your sales process and maximize your return on investment. And the best part is our company does not make any profit unless we increase your profits.

• Advanced Preparation with New Clients
• Public Relations
• Lead Generation
• Lead Conversion
• Consultations and Exams
• Closing and Scheduling
• Generating Referrals
• Results Monitoring and Fulfillment
• Fast Track Fees and Deliverables
  

As a result of our proven marketing system, our clients today are experiencing significantly less impact from the current adverse economic conditions than the rest of the refractive surgery industry, and enjoying continuing success while a number of national chains have closed their offices in our clients’ cities.

Our intention is to help your practice become a finely-tuned marketing machine that provides the best possible patient experience while yielding the best return on investment possible for your practice.

To learn more about Fast Track Marketing Services or receive a web based presentation about how Fast Track’s all inclusive Refractive Marketing System works and how it might be implemented for your practice, please Contact Us, Email Us or call 877-548-1741.