What sets Fast Track apart from other refractive marketing agencies?

Top 3 Reasons

1. Our fee structure. We make our profits only after we generate NEW profits for our clients.
2. We use a comprehensive tracking and analysis system for all of our marketing campaigns that enable us to make quick adjustments to achieve optimum results.
3. The field tested systems Fast Track uses are successful because they are motivating both now and future buyers to take action.
   

Additional Reasons

• The Fast Track system has been derived from over 5 years experience working exclusively with refractive practices all over the United States and from over 30 years of sales, marketing, and sales management experience in other industries.
• It is a comprehensive system that implements cost-effective advertising, sales, and public relations procedures and materials that increase clients’ revenue and profitability while routinely reducing marketing expenses by as much as 40%.
• Much trial and error has gone into the development of proven, workable components which efficiently dove-tail into a complete marketing system. If optimum results could be achieved with fewer steps, Fast Track would be the first to embrace a less comprehensive approach. But experience has shown that short-cutting any of the procedures increases vulnerability to peaks and valleys, and causes less resilience in changing economic realities.
• Our fee structure is such that we only profit when you succeed. In other words, aside from a modest monthly retainer to cover some basic personnel costs, we derive a significant portion of our compensation from success-participation fees. This unusual fee structure motivates us to do everything possible to increase revenue for your practice while decreasing marketing expenses instead of continually asking for more marketing dollars.
  

Fast Track Marketing’s All Inclusive Program

Face it, marketing takes a lot of time and effort if you want to do it right. Every activity listed below has proven necessary if you want to have a successful marketing program. We know YOU don’t want to do it, and chances are, your staff doesn’t have the necessary time or energy to devote either. That’s where we come in. We work with your staff to make sure every item below is implemented to the fullest extent. If your sales conversion rate is lower than the average of our clients, we will train your staff on effective sales techniques to increase your conversions. We will implement systems that measure the success of every penny of your marketing dollar. We will inject our proven messaging and strategies to leverage every part of your sales process and maximize your return on investment. And the best part is our company does not make any profit unless we increase your profits.

• Advanced Preparation with New Clients
• Public Relations
• Lead Generation
• Lead Conversion
• Consultations and Exams
• Closing and Scheduling
• Generating Referrals
• Results Monitoring and Fulfillment
• Fast Track Fees and Deliverables
  

As a result of our proven marketing system, our clients today are experiencing significantly less impact from the current adverse economic conditions than the rest of the refractive surgery industry, and enjoying continuing success while a number of national chains have closed their offices in our clients’ cities.

Our intention is to help your practice become a finely-tuned marketing machine that provides the best possible patient experience while yielding the best return on investment possible for your practice.

To learn more about Fast Track Marketing Services or receive a web based presentation about how Fast Track’s all inclusive Refractive Marketing System works and how it might be implemented for your practice, please Contact Us, Email Us or call 877-548-1741.