What Marketing Is Really Supposed To Do…And Why Most Marketing Doesn’t Do It.

Here Is Your Authoritative, Hands-on, Real-life, “Here’s How You do It” Make More Money Right Now Guide To Success In Marketing, Advertising, and Business.

The basics of everything you will ever need to create and implement a killer marketing system are contained in these 2 CD’s – and we’re happy to share them with you for free! In this program you will learn;

• Why everything you’ve ever learned about marketing, is WRONG!
• The difference between strategic and tactical marketing.
• The “marketing equation” and its components.
• How to see the world through your prospects’ eyes.
• How to find and hit your prospects’ “hot buttons”.
• How to evaluate any marketing piece you ever write.
• How to build a case to defend your product or service.
• How to capture future buyers in addition to now buyers.
• How to create an instant “profit faucet”.

What Marketing Is Supposed To Do.

Your marketing program should;

• Capture the attention of your target market.
• Facilitate your prospect’s information gathering and decision-making process and,
• Lower the risk of taking the next step in the sales cycle.

Sounds simple enough, right? Well, the fact is, most businesses advertise the same way everyone around them is advertising and fail to effectively communicate the real value they bring to the marketplace – what we call your “inside reality”

Inside Reality Vs Outside Perception

A good inside reality can be developed by anticipating customer wants and needs and developing your practice to meet them. We have a little saying;

“If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes.”
Your outside perception is the way your practice is viewed by prospective patients.  This is based on any communication you have with them. Advertising, marketing, and sales efforts all form your outside perception. The problem is, most practices’ inside reality and outside perception don’t match up.

Strategic Marketing Vs Tactical Marketing

Strategic Marketing has to do with what you say, how you say it, and who you say it to. In other words, it’s the content of your marketing message.

Tactical marketing is the execution of your strategic marketing plan as far as generating leads, placing media, creating marketing tools, and implementing a follow up system. In other words, it’s the medium your message is delivered in.

The distinction between strategic and tactical marketing is huge. Most people mistakenly assume that when you talk about marketing that you’re automatically talking about tactical marketing - placing ads, generating leads, sending out mailers, attending trade shows, creating brochures, implementing a follow-up system, and so forth. They fail to realize that the strategic side of the coin – what you say, how you say it, and who you say it to – is almost always more important than the marketing medium where you say it.

Maximize Your Marketplace

Fast Track Marketing and its agents are all Accredited Master Consulting Agents of the “Maximize Your Marketplace” System. You can learn about this system by listening to the two CD audio book or reading the book, "Monopolize Your Marketplace" by Rich Harshaw.

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