A Marketing Workshop That Will Improve Your LASIK Fortunes

LASIK practices require strong marketing in order to stay above water and make a decent profit.  Ad agencies or marketing firms, in the main, sell branding one’s practice as a way to go.  Others simply use tired old ads that say the same message but with a different picture. Following wrong advice results in more money down the drain.

Boulder, Colorado (Fast Track Marketing) Nov 30th, 2007 -
Why “Brand Building” Is The Wrong Formula for LASIK?
LASIK Marketing and advertising has changed in the past two years.   There are new rules in place that, if used, can make the difference in expansion and profitability.  And there are reasons why the old rules don’t work for this size of business.  But you have to know about them or you’ll waste a lot of money and energy.

New Patient Leads up While Decreasing Costs by 50%
The technology that you will learn in this marketing workshop has been used successfully practices across the country resulting in new patient leads up by at least 500% while advertising costs being decreased by 50% in the first 6 months, in some cases.  Many marketing and advertising firms do not want these facts known or used; otherwise, they would see their profits walking out the door.  The test of any successful marketing campaign is not the money or commission a firm makes but the increase in business for their client.

The Difference Maker – A Working Conference
Any LASIK practice can now learn and implement these methods themselves.  It takes hard work and a willingness to learn, plus two days of time.  Even in a difficult economy the principles work.  The result of implementing the tools and techniques learned in this workshop is increased LASIK procedures and higher profits. 

Conferences are delivered around the country in major cities on a regular basis. The next one is in San Francisco on February 7th and 8th. This is not a sit back and snooze affair.  This is a “roll up your sleeves, get involved, hands on” workshop where you’ll learn how to determine if an ad will be effective and how to write effective ads as well as the follow up systems that are so important in leveling out the peaks and valleys so prevalent in the year.

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