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How to Improve My Marketing
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Much of the success of the Fast Track Marketing program for ophthalmology practices is attributed to Fast Track’s implementation of the Maximize Your Marketplace™ (MYM) System. The MYM System was developed by researching the marketing methods that worked successfully for businesses before there were large multi-national companies and before “Brand Building” was the standard of the advertising industry.
Fast Track has implemented the MYM System in refractive surgery practices over the past three years and created a success pattern unmatched in the industry. The MYM System is an all encompassing marketing system that spans all aspects of the marketing and sales process for getting patients to sign up for refractive surgery. Practices interested in increasing their LASIK and other refractive surgery profitability typically fall into one of three categories regarding their marketing activities:
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