Boost Your Multi-focal IOL Procedures! Share Your Gift

You Have This Incredible Gift To Offer Your Friends And Neighbors.  The Gift Of Perfect Sight – For Life.  And Yet…

There is a huge chunk of your community that has never heard of Intra Ocular Lenses, much less, Multifocal Intra Ocular Lenses. What if you had a way to effectively share the good news with a majority of these folks? You and your practice could be instrumental in raising awareness of this technology and giving them the gift of clear, worry free vision.

How could anyone with the means to afford it, not want to have IOL surgery?  It seems like such a no-brainer doesn’t it?  And yet, your advertising is probably reaching only a tiny portion of the IOL candidates that surround you. Well, good news! There are some very effective marketing techniques that will put you in touch with these folks, allow you to share your gift, and still be well paid for making a positive impact on your community.

First, Here’s How to Totally Screw It Up.

Just do what everyone else is doing. Count on the same handful of folks who already know about this thing called IOL to generate referrals for you. Be sure to ignore the 95% of IOL candidates that have no clue what they are missing out on - they have a bucket full of fears and wrong impressions that completely block out your low, low price anyway! Sound like fun?  Not so much! O.K. so how do you grab the attention of the other 95%? Well, I guarantee you, their optometrist isn’t going to give up his cash cow and tell them there is a simple and effective way to dump their hardware! Here’s rule #1 when you’re talking to an IOL candidate; remember…

It’s Not About You… It Is All About Them!

We all know who we need to be talking to – your best prospects for IOL being affluent people over age 50 with glasses, contacts or cataracts.  You can’t expect to get through to these folks with a message that is all about you, your practice and why you’re the best surgeon in all the land.  They won’t care how good you are or what your price is until they realize first  that they have a need, secondly that there is technology that can help them and finally that YOU are their best solution! Your goal here is to create marketing that;

• Demands the attention of the IOL candidate who has never heard of the procedure,
• Sucks him in and makes him want more information,
• Educates him and helps him work through his misperceptions and fears,
• Makes him believe just as you do, that he’d be nuts to want to go anywhere else for his new eyes.

Learn to do this correctly and you will own your market. Let your competitors fight over the price shoppers while your sales hopper is turning out a steady stream of profitable surgeries and very happy customers!

Here’s The Message That Your Marketing Needs To Convey

We call them hot buttons.  What is it that is going to motivate an IOL prospect to pick up the phone and schedule his consult with you? What does he need to know – in advance – to put him in a frame of mind where he will arrive at your practice demanding that you take his money and hand over his new eyeballs! Hitting his hot buttons must accomplish two things;

• First, answer his question “what’s in it for me?” Enhanced lifestyle, reduced eye care expense by eliminating the need to upgrade his prescription and eyeglasses or contacts for the rest of his life.

• Secondly, remove his fears. We’re human; it is natural to be afraid of things we don’t understand.  It is natural to get a little freaked out over the idea of “cutting” or “lasers” around our eyes – that just doesn’t sound good!

Your prospects will have some misunderstandings about IOL, how it works and the benefits of having implants. Anticipate those and address them head on with a steady stream of educational marketing. Follow that up with a low risk offer to take the first step, then buckle up, and get ready to rock!

Fast Track Marketing offers a comprehensive marketing system for LASIK and IOL surgeons. We can set you up with an exclusive, licensed program, customized and fully integrated to your practice.

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