Advanced Preparation

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	How to Improve My Marketing > Newsletters > Marketing Accelerator Workshops > Online Training A la Carte Services Full Service Marketing Click For Your FREE REPORT Client Experiences Whats New	Advanced Preparation Advanced Preparation with New Clients Establish targets and objectives Assess current volumes, pricing, profitability, staffing and budgets and determine the objectives in # of procedures, pace of expansion and profitability desired Discuss current and past media plan, budget, sample ads and results Establish a budget that is sufficient to achieve the objectives Determine MD availability for consults and surgeries that match the desired number of procedures Determine the staffing levels required for handling the targeted volume of consults, exams and procedures Establish a plan for providing dedicated telephone personnel for answering inquiries and making follow up calls Identify or establish qualities within the practice that are unique in the marketplace. (i.e. rebate program, 20/20 Money Back Guarantee, etc.) Discuss the competition and the tactics and media they use to market their practices Identify events and activities that lend themselves to Public Relations activities such as Press Releases, health fairs or health oriented programs, etc. <<Back Next>> <<Home>>
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