If 92% of LASIK prospects are not ready to come in for a consultation, what's stopping them?
The answer is simple: fear and money. So then the real question is, how do you help prospects overcome these hurdles so they are comfortable enough to come in for a consultation?
Implementing Fast Track Marketing's Live Chat service on your website provides a crucial half-step for LASIK prospects that will eventually get them in the door to your practice. When a prospect comes to your website for information on LASIK, they inevitably have one (or more) of the following questions on their mind:
- Is it really safe?
- What are the risks?
- Will it hurt?
- How long will I be away from work?
- Can I afford it?
- How long will the consultation really take?
- Will I get a sales pitch?
- What is $299 LASIK all about?
With Live Chat, the prospect has an option of clicking on the Live Chat button on your website to speak with someone directly about LASIK, without the risk of having to come in to the practice. Having that sense of comfort provides an opportunity for a prospect to ask the really difficult questions on their mind. The operator will gather the prospect's contact information and record the conversation so that one of your staff can call the prospect and follow-up with them. It's that easy!
