"I had been skeptical about trying the EMASS program from Fast Track Marketing since I first heard of it a year ago. Prior to this, I had tried several different programs without success and loss of money. However, I needed to do something to stimulate my LASIK business and could not just stay idle. I started using EMASS only 2 months ago and have started seeing immediate results.
A few potential leads in our database from years ago started contacting us again and some went on to have LASIK surgery. Many patients have started to reply to the emails sent, ask questions, and obtain further information more often then our standard emails we had been sending. They love the graphics and the interactive nature of the emails. This helps us continue to brand our name and in the long run I know patients will return to us when they are ready to have LASIK.
The online scheduler has come in very handy despite my skeptism of it, patients will show up to the appointments. Potential patients are using it weekly and actually showing up. We have already performed LASIK on several patients that made their appointments though the online scheduler.
I would say the EMASS program has been an instant success in rekindling old leads, cultivating new leads, making it more easier for patients to communicate with us and branding our name."
Srini Mutyala M.D.
Pannu Laser Vision Institute
EMASS - Email Marketing and Scheduling System
Do you follow-up with prospects through email? How often should you send them an email? What should you say? How can you get them to take action?
Fast Track Marketing has the answers to these questions with our EMASS program.
EMASS stands for Email Marketing and Scheduling System. The first part of this solution will email your leads on a regular interval, with emails that are relevant to them. You can provide a continuous stream of education to your leads without having to actually write the emails yourself. Plus, you will be "top of mind" for when a lead is finally ready to have LASIK.
Relevant Emails
Not every lead is going to require the same type of education. Some people just want general LASIK information, some have already scheduled a consultation and already have basic information, and some still have had the consultation but they weren't ready to schedule the procedure. So how do you address each of these types of leads separately?
With EMASS, your practice will be provided with seven different tracks of emails. Each track is set up for a specific type of lead. These leads are put on the appropriate track and will then receive emails that are relevant to their situation, thus reducing the amount of unnecessary emails in their inbox.
The Seven Tracks to EMASS
- Inquiring
- Consult Scheduled
- No Show
- Past Patient - Referral Generator
- Referred Friend
- Older Than 1 Year Lead
- LASIK Candidate That Did Not Book Surgery
