I was one of Fast Track’s earliest clients and I must say that they have continued to do all of the basic things that pleased me in the beginning such as tracking our leads, costs and conversion ratios weekly to help guide our marketing program for the best return on investment my practice has ever seen. But in addition to continuing to run good and consistent advertising for us, they have also brought a new level of innovation with special programs that have proven to be a real boost to our practice over the years. I am pleased that I hired Fast Track Marketing in 2004 and I recommend them highly to any refractive practice that wants to know that things are being done correctly and consistently to maximize the return on investment from their marketing expenditures.

Dr. Britt A. Buckley
Buckley Vision Institute

I had been skeptical about trying the EMASS program from Fast Track Marketing since I first heard of it a year ago. Prior to this, I had tried several different programs without success and loss of money. However, I needed to do something to stimulate my LASIK business and could not just stay idle. I started using EMASS only 2 months ago and have started seeing immediate results.

A few potential leads in our database from years ago started contacting us again and some went on to have LASIK surgery. Many patients have started to reply to the emails sent, ask questions, and obtain further information more often then our standard emails we had been sending. They love the graphics and the interactive nature of the emails. This helps us continue to brand our name and in the long run I know patients will return to us when they are ready to have LASIK.

The online scheduler has come in very handy despite my skeptism of if patients will show up to the appointments. Potential patients are using it weekly and actually showing up. We have already performed LASIK on several patients that made their appointments though the online scheduler.

I would say the EMASS program has been an instant success in rekindling old leads, cultivating new leads, making it more easier for patients to communicate with us and branding our name.

Srini Mutyala M.D.
Pannu Laser Vision Institute

Since I work with Fast Track on a daily basis, I really appreciate their commitment to follow-through in managing the details that so often get left behind in the hectic pace of today’s environment. While Fast Track continually brings new innovations to our practice, I am also pleased that I can introduce new ideas and concepts which they adopt and implement readily. Fast Track has demonstrated an ability to manage our rather large advertising budget well by negotiating good arrangements with the media and following up to confirm that the schedule ordered was in fact fulfilled every month. Additionally, Fast Track brought major innovations to our practice through an alliance with the University of Oklahoma athletic department which has proven to be extremely successful.

Dan Wilson
Chief Operating Officer
ClearSight Center

The increased patient flow and profitability I have seen in my practice since we hired Fast Track Marketing three years ago is even better than I hoped for.

Lead generation has increased by at least 20% each year and the cost of our leads has decreased by approximately 1/5 of the cost compared to what the cost per lead was in previous years.

We are converting at least 50% of the leads into surgeries which means an increase of 10%-20% in lead conversion each year.  Our surgical volume has increased even during the slower summer months when volume typically drops off.  Every year we still exceed our previous year’s monthly volumes.

Fast Track Marketing is a great group to work with and they are helping us accomplish our goals.  We have established a very productive relationship and their unique compensation system is based upon our increased profitability. In this relationship, everyone wins as Fast Track has kept our marketing costs low and increased our net surgical revenue, resulting in our most profitable years ever.

Dr. Craig Beyer

I just wanted to send you a note to let you know how impressed I am with Fast Track Marketing as a company, and in particular, the Live Chat feature you offer.  Your team is responsive, helpful, and very pleasant to work with.  They all really came along side me and taught me to use social networking sites resulting in additional patients to the practice, and visibility in the community. And, in the short time we’ve used the Live Chat feature it has generated many serious refractive surgery patient who have already had their surgeries.  It literally paid for itself the first month.

Deborah K. Smith

InVision At Midwest Eye Institute