LASIK/IOL Brochure

Brochures that contain a low-risk offer are particularly effective in OD offices. The brochure will provide factual and objective answers to two very common LASIK questions: How does LASIK work? and What can LASIK correct? The brochure will also position your doctor(s) as the most credible LASIK doctor(s) in the region. Then the brochure will have a tear-off postcard to be separated, filled out, and sent in for more LASIK Information from your practice. This will help you capture lead information and use it for follow-up with emails and phone calls.

In-Office Signage

Desktop signs and wall posters can also be a powerful way to increase LASIK inquiries in full service ophthalmology practices and participating OD offices. The key is the message and Fast Track has identified the most effective messaging and graphics to get patients to ask about both LASIK and IOLs. We’ll customize these for your practice and deliver them to you already printed or with files for you to print locally.

Postcards

Most patient databases do not have an abundance of email addresses which makes snail mail an attractive way to reach your existing patient population. Sorting your patient database into age groups for LASIK and IOL can give you an effective way to market to your existing patient base. The most cost-effective approach is to send oversized, graphically pleasing postcards that hit the hot buttons for each group and encourages them to learn more by visiting your website. Fast Track can install “landing pages” on your website that will enable your patients to provide their email address so you can send them appointment reminders and informative emails about LASIK and IOLs through Fast Track’s EMASS system. Fast Track has produced thousands of refractive postcards and has a complete inventory of hot button messages and graphics for both LASIK and IOL marketing, available for your practice.